For nearly three decades, I’ve advised founders and leadership teams across dozens of industries, helping them articulate and protect their identity at the center of their work.
Whether they were preparing for growth, navigating transition, or sensing drift inside their organization, the throughline was always the same: clarity of identity changes everything.
My academic training and decades of experience have shaped my approach, but the deepest truth I’ve learned in nearly fifty years of life is this: I couldn't do any of this work without my values leading front and center. . .
1.
Show up with love
And not the woo-woo kind of love, either. I'm talking about the self-sacrificing, going-to-the-mattresses kind of love that believes wholeheartedly in that ancient maxim ~ first shall be last and last shall be first.
2.
lead with grace
Because when you do this first, you create space for others to show up as 100% real. Grace prioritizes forgiveness and understanding, mercy and love, and there's no other world I wish to live in than the one that's been colored by the power of grace.
2.
Lead with grace
Because when you do this first, you create space for others to show up as 100% real. Grace prioritizes forgiveness and understanding, mercy and love, and there's no other world I wish to live in than the one that's been colored by the power of grace.
3.
Examine everything
No question is off limits, and no question is ever too big. Truth is never afraid to be challenged and sifted, so you'll never see me run away from hard-to-reconcile ideas. Instead, I'll embrace the wrestling because it's here in the close-up examination where the greatest growth always happens.
3.
Examine everything
No question is off limits, and no question is ever too big. Truth is never afraid to be challenged and sifted, so you'll never see me run away from hard-to-reconcile ideas. Instead, I'll embrace the wrestling because it's here in the close-up examination where the greatest growth always happens.
Meet Lindsay Hotmire
For nearly three decades, I’ve advised founders and leadership teams across dozens of industries, helping them articulate and protect their identity at the the center of their work.
Whether they were preparing for growth, navigating transition, or sensing drift inside their organization, the throughline was always the same: clarity of identity changes everything.
My academic training and decades of experience have shaped my approach, but the deepest truth I’ve learned in nearly fifty years of life is this: I couldn't do any of this work without my values leading front and center. . .
"I'm where I'm at today because I worked with you. You were like a Sherpa, guiding me to my own personal Everest. You walked beside me and helped me co-create a new narrative for my story in my work, in my business, and in my life. "
"I'm where I'm at today because I worked with you. You were like a Sherpa, guiding me to my own person Everest. You walked beside me, helped me co-create a new narrative for my story in my work, in my business, and in my life. "
The Identity System™
Our work together isn't just about clarity of thought. It's about clarity of action, too.
Using the proven tools of story, narrative intelligence, and culture theory, The Identity System invites you to see old stories with new perspectives, and it gives you the tools to expand those stories into your most powerful leverage for building a strong company that lives out your values and carries your mission forward.
Here are a couple of things you should know about me, friend!
I’ve played piano since I was 8 years old and secretly wish I had become an opera singer. In fact, I’ve convinced myself that if writing had not found me first, I’d be traveling the world, giving all the Pavarotti-sound-a-likes a run for their money. (Of course, all the patrons would need to be tone-deaf to appreciate my singing skills.)
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I once found a 4-karat diamond ring that had been lost in the sand. The woman who had lost it had surrendered to despair, and although I didn’t know her, I knew I couldn’t let her give up. I crouched down and dug through the hot Bahamian sand, searching for any glimmer of gold or diamond. “It’s lost forever,” she kept saying. Twenty minutes later, I proved her wrong. I knew determination would win the day. It almost always does.
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Here are a couple of things you should know about me, friend!
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5
I once found a 4-karat diamond ring that had been lost in the sand. The woman who had lost it had surrendered to despair, and although I didn’t know her, I knew I couldn’t let her give up. I crouched down and dug through the hot Bahamian sand, searching for any glimmer of gold or diamond. “It’s lost forever,” she kept saying. Twenty minutes later, I proved her wrong. I knew determination would win the day. It almost always does.
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I’ve played piano since I was 8 years old and secretly wish I had become an opera singer. In fact, I’ve convinced myself that if writing had not found me first, I’d be traveling the world, giving all the Pavarotti-sound-a-likes a run for their money. (Of course, all the patrons would need to be tone-deaf to appreciate my singing skills.)
Protect what makes your company exceptional
As your advisor and strategist, I don't use one-size-fits-all approaches to burn and churn out clients.
I'm relationships-first because I believe that the best results only come from taking the time to truly connect who you are to what you do.
I work with a small number of clients each year, and if you'd like to see what working together might look like, jump on my calendar and let's talk.
