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RESOURCES, THOUGHTS, AND ENCOURAGEMENT FOR AUTHENTIC BRANDS.

TELLING BETTER STORIES, TOGETHER.

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In 1910, Russian filmmaker Lev Kuleshov changed the way films would forever be edited.   He had a hunch that if you just zeroed in on an actor’s face, a whole range of emotions could be communicated. And his theory blew the lid on the whole bag of audience manipulation tricks.   Using the EXACT SAME editing […]

This one tool will change the way you see (and tell) your story

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Story Tools

We are all stepping into story with a very particular paradigm. We each have a worldview that shapes how we see and how we tell stories, and that worldview shapes the TRUTH we emerge with.

And when you don’t know what your paradigm is, when you’ve not done the work of discovering the pieces of your own worldview, then story loses its power – over you + over everyone else in your orbit.

13 Ways to Write a Story

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Brand Stories

On Saturday, the fam and I caught a 9 PM showing of 1917.   For just under two hours, we traveled into a century-old story about war and friendship. And as we sat there, watching the near one-shot tale teach us everything we’d ever need to know about unfathomable loss and unbelievable courage, I’m not sure any […]

4 easy-to-use storytelling tools for your woman-owned brand

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Story Tools

 “And Lord, please be with Marlena and Bo and Hope. You know how awful Stefano is. Please keep them safe.”  The year was 1997, and my husband and I were sitting around the table with a few friends telling stories about our crazy families. When our friend Chris recited the words his Grandma prayed before EVERY […]

How woman-owned brands can connect with their audience

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Story Tools

This could be dangerous, putting this all out here in a post like this, but here goes nothing.   Before you read another word, you’ve got to pinky swear and sailor swear that you won’t ever, ever, ever leak a word of this to anyone who carries a badge.   Deal?   Good. Let’s delve in for some story time.   Once upon a time […]

6 ways for woman-owned brands to avoid confirmation bias

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Story Tools