The Blog

RESOURCES, THOUGHTS, AND ENCOURAGEMENT FOR women business owners.

building better businesses, TOGETHER.

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Let’s face it.  Writing web copy as a woman business owner isn’t always as cut and dried as the step-by-step templates would have us believe.  Most of us have lived LAYERS of life, and figuring out how to draw the line between our lives as mom, as partner, as friend, AND as business woman can […]

3 truths every woman business owner needs to know before writing website copy

woman business owner sits at desk

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Story

A few weeks ago, I permanently closed my business Instagram account.  It was a decision I had been mulling over for months, but like a kid who can never escape the social pressures of junior high, I kept tuning in, kept playing the social capital game, kept trying to fit in to the Millennial-powered platform, […]

Why I left Instagram (as a business owner)

Woman holding a phone looking at her Instagram feed

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Authenticity

In 1910, Russian filmmaker Lev Kuleshov changed the way films would forever be edited.   He had a hunch that if you just zeroed in on an actor’s face, a whole range of emotions could be communicated. And his theory blew the lid on the whole bag of audience manipulation tricks.   Using the EXACT SAME editing […]

This one tool will change the way you see (and tell) your story

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Story

We are all stepping into story with a very particular paradigm. We each have a worldview that shapes how we see and how we tell stories, and that worldview shapes the TRUTH we emerge with.

And when you don’t know what your paradigm is, when you’ve not done the work of discovering the pieces of your own worldview, then story loses its power – over you + over everyone else in your orbit.

13 Ways to Write a Story

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Story

Live your values.   👆🏽Those three words =  the present-day mantra of every influencer, every corporation, every brand, and every thought leader.  While this should feel refreshing to someone who makes her living helping women business owners discover and live out their values, I’m actually a little concerned >> because while the rallying cry is for everyone to live […]

How to create your brand’s values

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Authenticity

With all its resolutions and its “words of the year” and its best intentions, the turn of a new year can feel overwhelming for lots of us. . . especially in a year like 2021.  Completely transparent: It’s been a smidge hard for me to step into any mode of excitement or expectation for the […]

The one question to ask NOW if you want to discover your purpose

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Purpose