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This week, I read The Science of Storytelling by Will Storr.  Without a smidgen of doubt, this is one of the best books I’ve read throughout 2020. (The 3.3 pages of notes in my Google folders lends some proof to that claim.)  What I’d really like to do is just share that Google doc with you. . . because […]

Is your story doing its job?

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Brand Stories

It can be so hard to step back from the expected narrative of our lives, and even easier to describe ourselves with language that feels safe and proven.

But what might happen if you take just a moment to really think about the characters, the themes, the individual moments, and the conversations in your life>> the ones that have made life super hard and the ones that have made life super beautiful?

How to tell a better brand story

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Brand Stories

Whether you’ve seen it in the flesh or not, the truth is pretty indisputable: We’ve all stood up against the Should Monster ( at least once or twice in our lives).  Not sure you know who she is? Lemme give you a formal introduction.  She’s the hairy-eyed beast more fierce than Grendel’s mom in Beowulf.  […]

Meet the Should Monster: How she’s getting in the way of your brand authenticity

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Brand Authenticity

One of THE HARDEST parts about writing your own brand story is getting far enough away from your own nose. It’s hard to see past your own perspective. Even harder to silence the long-running narrative in your head that might not be 100% accurate.

Why your brand story needs a character analysis tool

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Story Tools