Brand story consulting for everyday business owners who are doing phenomenally good things

Brand story consulting for everyday business owners who are doing phenomenally good things

take me back home

“We’ve been in business for years, and our brand story just isn't right. We don’t even know where to begin or how to fix it.” 

“We DIY’d our web copy and we know it’s not great. We need a storyteller who can help us find a message that will reach our audience.” 

“I’ve been overwhelmed for so long. I can’t even begin to sort out my message on my own.” 

“I hired a consultant and spent a lot of money, but she never quite understood who I am or where I'm wanting to go.” 




There's a reason you feel like this

First, a little blunt honesty

APPLY NOW

Marketing has sucked the soul out of story

We’ve turned storytelling into clicks and likes and short-lasting fame. 

We’ve made it about formulas and frameworks and fill-in-the-blank templates, celebrating the quick route to the end over the long journey that it took to get there in the first place. 

I learned this lesson the hard way. 

Six years ago, I was hired by an agency for a rebranding project. 

The agency wanted quick over meaningful, efficient over true, so they pressured their entire creative team to write the story they thought should exist (rather than the one that was true). 

We couldn’t talk to the company founder. 

We couldn’t ask hard questions about assumptions the agency had already made. 

We couldn’t introduce new and bold ideas. 

And in the end, we created a beautiful product that didn’t align one bit with the company’s direction. 











and something tells you there's Got to be another way

Three months and tens of thousands of dollars later, the company scrapped their website and started over from scratch.

No one on the creative team was surprised.

I don’t know how all that landed with the agency who had hired me, but I do know that I swore I’d never partner with an agency like that again. 

Storytelling is soul work. 

It invites real conversations, meaningful connections, and up-close looks beneath the layers of our skin. 

It creates a safe space for us to think seriously about the way we’re living out our values and to acknowledge when our perceptions might not be reality. 

When you commit to it, it promises to change you. 

So if you’re looking for a story that connects you to the people you long to reach the most, then let’s talk. We’ve got some soul work to do. 









How Lindsay Hotmire helped Predictive ROI reach $1.2M in annual revenue  

“We wanted someone who would look at us from the outside and say, ”This is what the world sees, and I can help you change it so the world can see you as you intend. Lindsay does exactly that, and she does it well.”

Erik jensen, chief strategy officer, predictive roi

read the case study

Before we can talk about your audience. . . 

And before we can talk about growing your authority. . . 

We have to talk about YOU. 

The things that make you tick. 

The things that make you tock. 

And all the things that make you see the world in the ever-so-special way that only you can see it. 

Using THE UNbrand METHOD® and my Brand Story Wheel   as our guide, we'll explore all the parts of your story that make you powerful and unique, and then, we'll turn it all into a brand story that just might take your breath away. 

And that's not hyperbole, either. . . 




Your brand story begins with YOU

BRAND STORY RULE #1

TM

Before we can talk about your audience. . . 

And before we can talk about growing your authority. . . 

We have to talk about YOU. 

The things that make you tick. 

The things that make you tock. 

And all the things that make you see the world in the ever-so-special way that only you can see it. 

Using THE UNbrand METHOD® and my Brand Story Wheel as our guide, we'll explore all the parts of your story that make you powerful and unique, and then, we'll turn it all into a brand story that just might take your breath away. 

And that's not hyperbole, either. . . 

Here's what others have to say about working with me

Andrea littell,andrea littell consulting

"If you’re thinking about working with Lindsay, just do it! And be prepared to cry... in the best kind of way."



Before working with Lindsay, I felt like I was at a tipping point. I had spent the past few years honing my craft and growing my business while I was navigating a lot of personal ups and downs. I had been working (and maybe even hiding) in the background. No marketing. Not even a fully functional website. For a while that low profile worked for me. But now I'm ready to use my voice more... build more authority... own my expertise. However, I was having a hard time aligning my work with what truly moves me as a human being. Spotting the connections and themes like I do for my own clients.

Working with Lindsay, I felt energized, grounded, and seen. It gave me clarity on how the aspects of my work + passions can align together beautifully. . . plus the inspiration I needed to finally get my damn website done. :)


"Hire her. Don't look back."

 

No one else understood what I was trying to accomplish and where I wanted to go. She heard me and opened my eyes to blind spots and ways I wasn't owning my space and accomplishments. 

I had lost track of the forward steps I had made and when she reminded me that I was currently where I was supposed to be in this process, I felt relief and a newfound energy to push on. If you've got the ideas and don't feel like you're showing up the way you'd like to be, she will help you realize the steps so that you are able to. Lindsay listens, is patient, objective, thinks through all the layers and above all, motivates you along the way because she gets it! Hire her-don't look back. She is well worth the investment and more. You will be grateful you took the leap to let her listen, guide and ultimately, build a lasting, trusting relationship that will help you grow for years to come!

Rachel fry, legal wellness consultant 

"We fully funded the Kickstarter in 2 weeks."

Not only was it powerful to read my thoughts in someone else's words, Lindsay became a cheerleader, coach and friend when I needed her most.

I don't consider myself an exceptionally eloquent person. . .and I hate selling. Lindsay so quickly got me and my project.

We fully funded the Kickstarter in 2 weeks, and my emails had the highest click-through rating with her copywriting talent, compared to the emails I wrote myself. I also noticed people started using the language from the Kickstarter campaign in their own posts. . . So it truly did resonate with the audience and was memorable.

I'm so thankful for Lindsay and know I made the right decision bringing her on as part of my launch team. I honestly don't know if it would have been as successful without her expertise.

amy paine, the just me project

"Holy bananas. . . she really gets us. " 

OH...MY...WORD!

I read through each piece and am experiencing of myriad of emotions, Lindsay. Everything from...holy bananas...she really gets us...to...this is off the charts amazing how she was able to pull these insights and experience out of the conversations she had and create two brilliant case studies...to...wowza...that's a frickin' awesome home page.


You asked us great questions, you heard us, you asked our clients great questions, and you heard them...and then...you took this enormous amount of data points and ran it through your super smarts and wrote content we could never have done. You made us real, tangible, guys who just want to help. Absolutely amazing. You orbit a distant moon of awesome! You're the best content strategist and writer someone could hire for their project. No one else will make them feel the way you do - or - deliver what you will deliver.

stephen woessner, ceo, predictive roi

When you know where you've come from and where you're going, you're confident in the value you bring to the marketplace. And that means your head can finally stop spinning from all the fads, formulas, and celebrity marketing advice.



Brand story consulting delivers so much more. . . 

It helps you forget about shiny objects  

It speaks your truth from the inside, out    

It gets you in front of the right crowd   

It draws your line in the sand  

When it comes to your audience, your brand story has two jobs: It should attract the right people to you (like bees to honey), and it should repel the wrong people from you (like a hog barn on a hot July day).



If you want a brand story that doesn't look and sound like everyone else in your industry, then you've got to find all the details that make you YOU, from your head to your toes and your heart to your soul. The hard work of standing out starts and ends with the right brand story, and when you get it right, you become a leader who others can't wait to follow. 



Your brand story should be packed to the brim with everything that sets you apart (from your strongest convictions to your boldest dreams). Get this part right, and your team and your audience will never need to second guess who you are or who they'll become when they're with you.



 Pretty words and fancy websites?  

At the end of our time together, you'll be able to boldly + confidently. . . 

explain your value

nail your positioning

prove your roi

share your story

And because I don't just drop value bombs and then leave you to figure out everything else on your own. . . 

here ARE just a few takeaways you can expect from one-on-one consulting 

Brand Story Guide 

Perfect Audience Roadmap 

Tell-All Competitor Report 

Web Copy for the 3 most visited pages on your website 

Transcripts, Testimonials, Case Studies, Story Strategy, and so much more 

Ready to reach more people and make a bigger difference with your brand story? 

let's chat to see if consulting is right for you

Just need someone to help you get out of your own way? 

If you’re not sure you're ready for one-on-one consulting, book your 60-minute Power Hour session today.

The Power Hour helps you clear the clutter so you can see how to make small changes to your brand story with BIG impact. 

 

LET'S GET STARTED
"Lindsay's process was the key to our success." 
Lindsay is the absolute best! She has the unique ability to simplify the complex. When I have worked with others in the past trying to write website content, I felt like we got off track of our messaging as we tried to reduce the word count and streamline the message. With Lindsay, the message became more powerful, my story more applicable and alive, and our services spot on and understandable. Lindsay's process was the key to our success and we truly had a lot of fun together!

Ed Molitor, CEO, The molitor group

apply now