We talk all the time in business about leaving money on the table.
We go out of our way to optimize every penny, every resource, and every minute of every single day – scared out of our yellow rain boots that if we don’t leverage everything we've got, then all our business dreams will come to a serious, crashing halt.
Same goes for your brand story, and when you leave even a letter of it on the table, the costs are phenomenal (let me emphasize: fe-nom-uh-nul).
You might be a small business, but you’ve got a big story
For most of us, our natural default is to show up with the Cliffs Notes version of ourselves >> because we know what it’s like to hang out with someone who loves themselves just a wee too much, and we don’t want to be that person.
So we settle for the synopsis, cover the highlights, and call it a day.
But remember those blue-book essay tests you took in high school based on everything you learned from the cheat sheet? Yeah. Didn’t go so well, did they? (At least, if you had a good, discerning teacher.)
She could spot your short-cuts from a mile away, and your attempts to fast-track your way to an A+ came to a crashing, red-letter halt.
And just like that discerning teacher. . .
storytelling can be hard (especially if you don’t like to talk about yourself)
They desperately want to know you're the real deal
We talk all the time in business about leaving money on the table.
We go out of our way to optimize every penny, every resource, and every minute of every single day – scared out of our yellow rain boots that if we don’t leverage everything we've got, then all our business dreams will come to a serious, crashing halt.
Same goes for your brand story, and when you leave even a letter of it on the table, the costs are phenomenal (let me emphasize: fe-nom-uh-nul).
so don’t leave a smidgen of it on the table
But it won’t be your sexy CRM that helps them do that (no worries if you don't even know what that is) . . .
It won’t be your expensive logo. . .
And it won’t even be that amazing offer you just spent a few too many greenbacks rolling out.
Instead, they’ll go vintage, relying on the age-old tool that's been leaving its mark on the world since Adam first met Eve. . . STORY.
a Story finding experience DESIGNED TO HELP YOU make your mark count
Your audience is looking for proof in the pudding
A Message that doesn't convert
Offers that don't sell
An audience that doesn't tune in
And before you feel guilty about all that, let me set the record straight
You are already making 6-figures (or more). . .
You've been sharing your story (and just need help figuring out how to tell it better). . .
Or you're a solopreneur who writes your own copy, you have a small team of 10 or less, or you're getting ready to scale, pivot, or anchor deep.
when you sign up, here's what you get. . .
Brand Storymark is right for you if. . .
Story Audit: We'll begin with a 2 HR Story Discovery Session, digging in to who you are and how you’re showing up for your audience. Then, I'll page through all the details of the story you’re sharing – on your website, in your emails, on your social media channels and more to find the gaps and all the hidden opportunities.
Story Sessions: I’ll schedule one-on-one conversations with 3-5 key members of your audience in order to identify where you’re telling your story well and where you need to up the ante.
The Brand Storymark Guide: A 2-4 page overview that clearly outlines exactly where you’re leaving story on the table (and then shows you what to do about it).
Story Synopsis: Receive the word-for-word transcripts from all client conversations, along with key storylines that you should be using in your marketing.
Storymarks: A one-page shortlist of story ideas that you can start implementing in the next 90 days (so you know exactly where to put your focus and how to make your mark).
Case Study (OPTIONAL ADD-ON): A 3-5 page case study that celebrates your wins and shows your prospective clients exactly what it's like to work alongside you. Use your case study at all stages of your sales funnel, from emails to proposals.
Introducing Brand Storymark
Your audience is looking for proof in the pudding
I'm in! Sign me up!
"If you’re thinking about working with Lindsay, just do it! And be prepared to cry... in the best kind of way."
You are such a light! I admire how you're able to hold the tension between being both a calm and grounding presence and a challenging and courageous coach. I just love you!
If you’re thinking about working with Lindsay, just do it! And be prepared to cry... in the best kind of way.
Before working with Lindsay, I felt like I was at a tipping point. I had spent the past few years honing my craft and growing my business while I was navigating a lot of personal ups and downs. I had been working (and maybe even hiding) in the background. No marketing. Not even a fully functional website. For a while that low profile worked for me. But now I'm ready to use my voice more... build more authority... own my expertise. However, I was having a hard time aligning my work with what truly moves me as a human being. Spotting the connections and themes like I do for my own clients.
Working with Lindsay, I felt energized, grounded, and seen. It gave me clarity on how the aspects of my work + passions can align together beautifully. . . plus the inspiration I needed to finally get my damn website done. :)
"Lindsay opened my eyes to ways I wasn't owning my space."
Before we started working together, I felt a bit all over! I started realizing it was time for me to make a shift -- my energy and focus were moving more towards working solely with attorneys. As this became my focus, I found myself developing future programs in my mind, reading books and the wheels were churning. I was struggling with trusting my gut and energy. I was worried about creating a niche that was too narrow. I had a thriving practice that was only expanding and was wondering how it would be to start building a new business while I already had one that was growing. Wondering if I was on the right path and if I could make my passion a "job," and feeling like I needed to organize my thoughts and ideas, led me to Lindsay.
Lindsay listened.
No one else understood what I was trying to accomplish and where I wanted to go. She heard me and opened my eyes to blind spots and ways I wasn't owning my space and accomplishments.
"You'll almost feel like she is holding your brain for you.""
I honestly didn't even know where to begin! I was worried about how to market my brand. I didn't even know how to zero in on an effective brand for myself and my new business. I was worried about presenting myself in the right light. Didn't want to sell myself short or corner myself in a niche I didn't feel passionate about. I think "the unknown" is what held me back the most.
Working with Lindsay, I feel driven! motivated! fired up to bravely forge ahead! I have direction and phrases to pull from that accurately describe my "why" and "how." I feel less intimidated and more compelled to confidently tell others about my unique business. . . I have direction, clarity and focus so I don't waste any time getting the business off on the right foot.
Lindsay is amazing at her job! She has a vast understanding of her field and has a desire to share that knowledge so others can succeed. She interviews you and digs deep into what makes you tick. At this point you'll almost feel like she is holding your brain for you to help point out the path & next-steps. Your brain is then able to be handed back over to you. It has been cleaned, de-cluttered and fine tuned to zero in on what task is most important for the next step in the plan. It's a freeing, yet empowering, feeling.
Long story, short. . .
If You’re leaving story on the table. . . Then you're also LEAVING RELATIONSHIPS ON THE TABLE.
And if you're leaving relationships on the table. . . then you're also leaving real money on the table.
STORY HAS ALWAYS BEEN THE MAGIC PIXIE DUST OF THE UNIVERSE.
It gives us purpose. It gives us identity. And it holds everything together.
So when you give your business a powerful story, "the sky's the limit" won't just be cliche. It will become your fool proof truth.
Long story, short. . .
The Cliffs Notes
Who's Lindsay Hotmire, anyway?
If you're looking for a few of the hard numbers. . . I've helped clients turn leads into sales with landing pages that have boasted a 60% conversion rate (soaring past a 2% industry standard).
I've overhauled a content strategy to increase lead targets by 30% and add nearly $1 M in additional revenue. I've helped build and execute a successful brand launch to successfully secure the transfer of more than $3.4 B in assets. And I've used research and strategy to initiate capital projects ranging from $100 M to $500 M .
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I am a sucker for a good bourbon old-fashioned. Mostly because you can't guzzle down a drink like that. You've got to savor it. . . and that means you've also got to pull up a chair and get ready for some great one-on-one time with the people you're sharing it with. I am a question-asker to my core. I want to know what moves the people around me, and even more, I want to know what makes their hearts go tick-tock.
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"Holy Bananas, she really gets us!"
OH...MY...WORD!
I read through each piece and am experiencing of myriad of emotions, Lindsay. Everything from...holy bananas...she really gets us...to...this is off the charts amazing how she was able to pull these insights and experience out of the conversations she had and create two brilliant case studies...to...wowza...that's a frickin' awesome home page.
You asked us great questions, you heard us, you asked our clients great questions, and you heard them...and then...you took this enormous amount of data points and ran it through your super smarts and wrote content we could never have done. You made us real, tangible, guys who just want to help. Absolutely amazing. You orbit a distant moon of awesome! You're the best content strategist and writer someone could hire for their project. No one else will make them feel the way you do - or - deliver what you will deliver.
