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RESOURCES, THOUGHTS, AND ENCOURAGEMENT FOR AUTHENTIC BRANDS.

TELLING BETTER STORIES, TOGETHER.

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This week, I read The Science of Storytelling by Will Storr.  Without a smidgen of doubt, this is one of the best books I’ve read throughout 2020. (The 3.3 pages of notes in my Google folders lends some proof to that claim.)  What I’d really like to do is just share that Google doc with you. . . because […]

Is your story doing its job?

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Brand Stories

It can be so hard to step back from the expected narrative of our lives, and even easier to describe ourselves with language that feels safe and proven.

But what might happen if you take just a moment to really think about the characters, the themes, the individual moments, and the conversations in your life>> the ones that have made life super hard and the ones that have made life super beautiful?

How to tell a better brand story

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Brand Stories

Authentic stories acknowledge that the world isn’t always as simple as conflict/hero/right/wrong. They make space for the power of dialogue and relationship.They work hard to understand the emotional experience of a particular moment because this is how we empathize with the world around us. And they help us to understand our audience as complex and layered HUMAN BEINGS who cannot (and should not) always be fit into a box of psychological tricks, persuasion strategies, and perfectly followed formulas.

What happens when we take out all the fighting and the f*cking?

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Brand Stories

We are all stepping into story with a very particular paradigm. We each have a worldview that shapes how we see and how we tell stories, and that worldview shapes the TRUTH we emerge with.

And when you don’t know what your paradigm is, when you’ve not done the work of discovering the pieces of your own worldview, then story loses its power – over you + over everyone else in your orbit.

13 Ways to Write a Story

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Brand Stories