THE STORY LAB

RESOURCES, THOUGHTS, AND insights FOR  business owners who want to amplify the good they're already doing in this world

telling better brand stories, TOGETHER.

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Micro-stressors – The big things that would have been tiny things pre-2020; also responsible for road rage and internet rage and mass dysfunctional humanity  These last two years have been chock to the brim full with them – for all of us.  It’s as if the world has become a giant red reverse arrow. Everything […]

Life (in reverse)

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Story Prompts

// It started with Jonathan Gottschall // “You spend 6 years of your life dreaming,” he says in his book, Storytelling Animal.  2,190 days running away from our enemies, crashing in cars, getting killed by strangers, showing up naked in high schools.  Our dreams are rife with struggle, and for good reason, says Gottschall.  They’re […]

What are you going to do with your 8.2 years?

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Story Prompts

This week, I read The Science of Storytelling by Will Storr.  Without a smidgen of doubt, this is one of the best books I’ve read throughout 2020. (The 3.3 pages of notes in my Google folders lends some proof to that claim.)  What I’d really like to do is just share that Google doc with you. . . because […]

Is your story doing its job?

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Story Prompts

Authentic stories acknowledge that the world isn’t always as simple as conflict/hero/right/wrong. They make space for the power of dialogue and relationship.They work hard to understand the emotional experience of a particular moment because this is how we empathize with the world around us. And they help us to understand our audience as complex and layered HUMAN BEINGS who cannot (and should not) always be fit into a box of psychological tricks, persuasion strategies, and perfectly followed formulas.

What happens when we take out all the fighting and the f*cking?

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Story Prompts