THE STORY LAB

RESOURCES, THOUGHTS, AND insights FOR  business owners who want to amplify the good they're already doing in this world

telling better brand stories, TOGETHER.

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One of the most powerful aspects of story lies in its ability to turn a ME into a WE.  As business owners and brand leaders, this is perhaps one of the greatest powers we seek to wield.  We want to tell story in order to convince others to join our side.  We want them to […]

Why every business needs a WE story

Why every business needs a WE story

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Story Prompts

Micro-stressors – The big things that would have been tiny things pre-2020; also responsible for road rage and internet rage and mass dysfunctional humanity  These last two years have been chock to the brim full with them – for all of us.  It’s as if the world has become a giant red reverse arrow. Everything […]

Life (in reverse)

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Story Prompts

// It started with Jonathan Gottschall // “You spend 6 years of your life dreaming,” he says in his book, Storytelling Animal.  2,190 days running away from our enemies, crashing in cars, getting killed by strangers, showing up naked in high schools.  Our dreams are rife with struggle, and for good reason, says Gottschall.  They’re […]

What are you going to do with your 8.2 years?

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Story Prompts

This week, I read The Science of Storytelling by Will Storr.  Without a smidgen of doubt, this is one of the best books I’ve read throughout 2020. (The 3.3 pages of notes in my Google folders lends some proof to that claim.)  What I’d really like to do is just share that Google doc with you. . . because […]

Is your story doing its job?

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Story Prompts