THE STORY LAB

RESOURCES, THOUGHTS, AND insights FOR  business owners who want to amplify the good they're already doing in this world

telling better brand stories, TOGETHER.

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Have you ever noticed how an orange changes depending on how you eat it?   Peel it, and your mouth salivates in anticipation as you peel layer by layer – white pulp underneath your fingertips, stinging the small, indiscernible cuts burrowed beneath your fingernails. The entire room fills with the most intoxicating smell as tiny sprays […]

Oranges, Emmett Till, and Brand Story

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Story

I don’t know if haunted is the right word, but over the last year or so, I’ve been visited by a memory over and over again, and I can’t seem to let it go.  It’s as if it’s showing up, trying to teach me something, but I’m just not connecting the dots.  When I was […]

A scary woods and a magic mushroom

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Story

I’ve found myself getting lost in my thoughts more and more lately.  Two days ago, my husband looked at me, concerned, “Are you okay?”  He literally thinks my hearing is going bad, and there’s a deep place in me that thinks maybe he’s right.  I shrug it off. “Lost in my thoughts, more like it,” […]

Stethoscope – not needed

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Story

I see it standing there, roots anchored to soil and dirt. When we first moved to this house in 2014, it was still a baby maple, maybe just 15 feet tall. Eight years later, it’s more than doubled in size. When the weather app shows me that it’s at least 70 degrees outside, we’ll drag […]

The Maple Tree – a metaphor

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Story