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RESOURCES, THOUGHTS, AND ENCOURAGEMENT FOR women business owners.

building better businesses, TOGETHER.

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Let’s face it.  Writing web copy as a woman business owner isn’t always as cut and dried as the step-by-step templates would have us believe.  Most of us have lived LAYERS of life, and figuring out how to draw the line between our lives as mom, as partner, as friend, AND as business woman can […]

3 truths every woman business owner needs to know before writing website copy

woman business owner sits at desk

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On Saturday, the fam and I caught a 9 PM showing of 1917.   For just under two hours, we traveled into a century-old story about war and friendship. And as we sat there, watching the near one-shot tale teach us everything we’d ever need to know about unfathomable loss and unbelievable courage, I’m not sure any […]

4 easy-to-use tools for a better brand story

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 “And Lord, please be with Marlena and Bo and Hope. You know how awful Stefano is. Please keep them safe.”  The year was 1997, and my husband and I were sitting around the table with a few friends telling stories about our crazy families. When our friend Chris recited the words his Grandma prayed before EVERY […]

What’s the secret to telling great stories?

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This could be dangerous, putting this all out here in a post like this, but here goes nothing.   Before you read another word, you’ve got to pinky swear and sailor swear that you won’t ever, ever, ever leak a word of this to anyone who carries a badge.   Deal?   Good. Let’s delve in for some story time.   Once upon a time […]

6 ways to avoid confirmation bias

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