THE STORY LAB

RESOURCES, THOUGHTS, AND insights FOR  business owners who want to amplify the good they're already doing in this world

telling better brand stories, TOGETHER.

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You’ve felt the burn of your heart pounding in your chest, racing to marathon-level speeds as you wonder if you’re going to be able to show up with the right words to convince the right client to buy the right package so you can build the right business.  You’ve gone through all the story-finding bootcamps, […]

Here’s why your sales copy keeps missing the mark

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Story, Tools

He lays his head on the pillow beside me and I make a silent mental note: Keep an early bedtime if you want to reserve an hour of magical conversation with your kids.  I throw my book on the floor and stare at him as he screams back at the invisible Frank Sinatra who sings […]

A journal entry on how story starts and ends

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Story

In middle school, I was the kid on the hot, sweaty dance floor who never knew a single lyric to a single song.  In the moment, it all felt a little bit devastating, but in retrospect, my ignorance was all by design. Growing up, listening to the radio didn’t quite qualify as “evil,” but my […]

Be the fool

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Story

Have you ever noticed how an orange changes depending on how you eat it?   Peel it, and your mouth salivates in anticipation as you peel layer by layer – white pulp underneath your fingertips, stinging the small, indiscernible cuts burrowed beneath your fingernails. The entire room fills with the most intoxicating smell as tiny sprays […]

Oranges, Emmett Till, and Brand Story

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Story