Brand strategy and storytelling for women biz owners who value 

Brand strategy and storytelling for women biz owners who value authenticity, alignment, and spot-on messaging . 

authenticity, alignment, + spot-on messaging

PARAGON

PARAGON™ helps you unleash your powerful brand story in 6 weeks, and then. . . it empowers you to share that message without apology.

It's for women business owners who aren't interested in quick fixes (because they've lived long enough to know those don't stand the test of time). 

And it's for women who believe they've been placed on this big blue marble to do something powerful and are beyond ready to do what it takes to make that happen. 

PARAGON™ isn't a course. 

It isn't a one-size-fits-all template for success. 

And it isn't a flashy sales program that will define your success by 6-figure months (though if that's where you want to go, we can get you there).

Instead, this is a going-to-the-mattresses brand messaging intensive where we work together, one-on-one to help you find the message your business needs so you can stand out like a long-lost diamond that's finally been found. 

APPLY for your spot 

PARAGON™ is for women who who know they've been selling themselves short for too long and are ready to stake their claim on clarity, confidence, and rock-solid direction.

So if you...

want a story that sounds like YOU (instead of everyone else)

want to build a strong brand foundation that won't crack and break when the world gets wobbly 

want to learn how to speak about who you are and what you do with confidence, clarity, and authority 

want to discover how to spend your time standing OUT from the competition (instead of spinning wheels trying to keep UP with them)

want to partner with someone who will help you see the REAL you 

want to know exactly how to authentically connect to your right-fit clients




...then welcome to PARAGON™.
WHAT DO others HAVE TO SAY ABOUT PARAGON? 
Andrea littell,andrea littell consulting

"If you’re thinking about working with Lindsay, just do it! And be prepared to cry... in the best kind of way."



Before working with Lindsay, I felt like I was at a tipping point. I had spent the past few years honing my craft and growing my business while I was navigating a lot of personal ups and downs. I had been working (and maybe even hiding) in the background. No marketing. Not even a fully functional website. For a while that low profile worked for me. But now I'm ready to use my voice more... build more authority... own my expertise. However, I was having a hard time aligning my work with what truly moves me as a human being. Spotting the connections and themes like I do for my own clients.

Working with Lindsay, I felt energized, grounded, and seen. It gave me clarity on how the aspects of my work + passions can align together beautifully. . . plus the inspiration I needed to finally get my damn website done. :)


"Lindsay listened."

 

No one else understood what I was trying to accomplish and where I wanted to go. She heard me and opened my eyes to blind spots and ways I wasn't owning my space and accomplishments. 

I had lost track of the forward steps I had made and when she reminded me that I was currently where I was supposed to be in this process, I felt relief and a newfound energy to push on. If you've got the ideas and don't feel like you're showing up the way you'd like to be, she will help you realize the steps so that you are able to. Lindsay listens, is patient, objective, thinks through all the layers and above all, motivates you along the way because she gets it! Hire her-don't look back. She is well worth the investment and more. You will be grateful you took the leap to let her listen, guide and ultimately, build a lasting, trusting relationship that will help you grow for years to come!

Rachel fry, legal wellness consultant 

"Lindsay so quickly got me and my project."

Not only was it powerful to read my thoughts in someone else's words, Lindsay became a cheerleader, coach and friend when I needed her most.

I don't consider myself an exceptionally eloquent person. . .and I hate selling. Lindsay so quickly got me and my project.

We fully funded the Kickstarter in 2 weeks, and my emails had the highest click-through rating with her copywriting talent, compared to the emails I wrote myself. I also noticed people started using the language from the Kickstarter campaign in their own posts. . . So it truly did resonate with the audience and was memorable.

I'm so thankful for Lindsay and know I made the right decision bringing her on as part of my launch team. I honestly don't know if it would have been as successful without her expertise.

amy paine, the just me project

 PARAGON™ can even make male CEOs and biz owners shine. . . 

OH...MY...WORD!

I read through each piece and am experiencing of myriad of emotions, Lindsay. Everything from...holy bananas...she really gets us...to...this is off the charts amazing how she was able to pull these insights and experience out of the conversations she had and create two brilliant case studies...to...wowza...that's a frickin' awesome home page.


You asked us great questions, you heard us, you asked our clients great questions, and you heard them...and then...you took this enormous amount of data points and ran it through your super smarts and wrote content we could never have done. You made us real, tangible, guys who just want to help. Absolutely amazing. You orbit a distant moon of awesome! You're the best content strategist and writer someone could hire for their project. No one else will make them feel the way you do - or - deliver what you will deliver.

stephen woessner, ceo, predictive roi

Here's how it all works

The Discovery 

WEEK 1

We'll spend this week digging into the 30 questions of The UNbrand METHOD® (my signature framework). And *fair warning*, these might feel a little bit more like philosophy class than marketing + branding. 

These questions are uniquely designed to help you find your core identity so you can emerge with a strong and clear sense of WHO you are, WHAT you believe, and HOW to take action.

We'll use reflective tools and deep, honest conversation to help you think through each question, and you'll also be introduced self-awareness exercises like The Johari Window. If you’re really bold, we'll use The Nohari Window, too. (And then we’ll talk about the results during Week Two.)

The Discussion 

WEEK 2

We'll spend this week discovering the values that have been guiding you throughout your entire life 

We'll talk about where your actions are (and aren’t) lining up to your values + beliefs.

We'll identify the areas where your biases and assumptions (about yourself and about others) are influencing your purpose and your impact.

And we'll look at the ways you’re actively and intentionally building relationships and community.

The Clarifier 

WEEKS 3 - 5

I’ll spend time getting up close and personal with 3 other competitors in your space. I’ll look at their messaging, their lead magnets, their audience, their social media presence. And I’ll find key differences in their positioning versus yours, allowing you to fill the gaps and speak a message that resonates and feels authentic. 

I’ll also reach out to 3 of your past clients or close friends, inviting them to a 20 minute interview where I'll uncover all the language, objections, pain points, and praises you need to create powerful messaging. 

You’ll receive ALL the transcripts (if you want them), and you will absolutely be able to use them for future messaging gold as you start to build out your website and other marketing messaging. 

Your Diamond Story™ 

WEEK 6

Your Diamond Story is a comprehensive and highly personal declaration that tells every detail that makes you and your business unique + authentic. 

Your Diamond Story will provide clarity and strategy on. . . 

Your Purpose 
Your Values 
Your Promise 
Your Voice

Your Distinctives 
Your Story
Your Community
Your Impact

Its purpose is to serve as your authentic code, the DNA to every word your brand speaks. And every page of the your Diamond Story will clarify your vision, drive your messaging, and guide you (and your team) as you continue to refine and expand your brand message.

We’ll talk over the insights in your Diamond Story and review the best practices you need to start thinking about as you begin to lead with your foundational identity. 

And you'll walk away with the
3 most-visited pages of your website copy.
HOME
ABOUT 
SERVICES 

Discover + define your core values and know how to talk about them with your audience

Explain your brand promise and distinguish yourself from your competitors

Understand your audience and know how to craft offers and messages that help them know, like, and trust you

Know exactly what to do so you can keep showing up authentically in your space and align with the right-fit clients

Get clear on how to talk about who you are and what you do so you can build your authority in your space




WITH YOUR DIAMOND STORY™, YOU’LL BE ABLE TO...

apply now

DURING PARAGON™, YOU WILL...

Meet with me in-person at least two times via Zoom. These meetings last one to two hours, and sometimes they’ll go longer just so we can make sure to leave no stone uncovered.

Have access to me via email to follow-up on any questions that may come up during our 6 weeks together.

Use Trello and Google Drive to keep us on time, on track, and completely organized. 

With PARAGON™, you’ll receive...

Authenticity tools (like the worldview framework and The Johari Window) to help you create a message that feels authentic to you and resonates with your target audience.

A Perfect-Audience Roadmap™ that shows you how to reach your audience and how to talk to them so they keep coming back (along with a Tell-All Report that shows you where you have the edge over your competitors).

Your very own Diamond Story™, a beautiful, digital + printable guide that will keep your vision and your actions aligned (even during the hardest days). Your Diamond Story is packed with messaging nuggets that will simplify all of your other marketing collateral, from your about page to your service offerings.  

Website copy to your Home, About & Services pages, so you know how to capture your audience's attention right out of the gate. 

6 weeks of my intense and intentional focus on you, your heart, your messaging, your brand, and your success.


 IF YOU’RE READY TO Own your story and grow your business, let's get started.

ONE-TIME PAYMENT OF
$5,500
APPLY NOW
TWO MONTHLY PAYMENTS OF
$2,750
APPLY NOW
Your Purpose Is Bigger Than Dollars and Cents. 
It's pure heart and soul.

Have some questions?

PARAGON™ is a BIG investment. 

The bigger investment is the money you’ll lose when you try to build a brand without having a clear vision and without really understanding the core pieces of your identity. 
PARAGON works simply because it helps you stand face to face with your invisible motivator: your worldview. It helps you understand why you’re here. It helps you define what’s gone wrong with your world. And it helps you see exactly HOW you can fix it. 

Clarity of vision and confidence in purpose simply cannot exist unless you think through these foundational questions, and when you do think through these questions, everything begins to shift. 

PARAGON™ isn’t about marketing or branding. It is about YOU. And that is where PARAGON™’s difference begins. 

PARAGON™ believes that you cannot build a successful brand until you understand the core pieces of your identity. It believes that when you build your brand on YOUR values, you can stand strong even when everything around you starts to shift. (Just look at all the brands that faltered during the COVID-19 pandemic. Many brands failed because they had built their foundation on someone else’s philosophies, and when push came to shove, they didn’t know how to survive.)  

But once you begin to see how your mind ticks and why your heart beats (from a philosophical and psychological level), putting the pieces together for your brand (and holding them all together when tough days show up on your front doorstep) begins to feel like you’re slipping on your favorite pair of shoes. 

No. If you don’t want to ask hard questions and commit to doing deep work, then PARAGON™ is not the right program for you. 

PARAGON™ is focused on building a sustainable brand. When you finish, you’ll have a foundation that will remain with you — even as you grow and evolve as a brand and as a person. PARAGON™ is NOT about quick and easy fixes. It’s not designed to help me attract as many people as possible, just so I can make a quick dollar. It’s about me showing up to help you clarify your vision and make the greatest impact. 

Sure you can. But if you want to move past your own limitations, then you need a partner to do this part of the journey with you. 

PARAGON™ helps you define your values, but it also helps you see where you aren’t living out those values consistently. PARAGON™ helps you identify the places where you’re leading with bias and assumption versus truth and objectivity. And it helps you define your community by encouraging you to build relationships that signal honesty, truthfulness, and sincerity. 

When you build a brand in the bubble of your own life, it’s hard to discover the habits and hang-ups that are getting in your way. Fresh perspective and hard-earned wisdom are worth inviting into your brand, and if you do that at the start, you won’t have to backtrack later.

Maybe it’s just a personal mission for me. I’ve spent over 4 decades of my life learning what it’s like to be treated like the pretty face in the room, the woman who would have really good things to share, if only she weren’t a woman. 

I also know how hard it is to build a business when you’re using a man’s rules: You might make it work, but it never feels quite right. 

Women don’t need to find their voices. They just need a platform to use their voices, and this is what PARAGON™ helps you achieve. 

Maybe. 

Do you feel like you have a fuzzy understanding of what your brand is (and who you are)? Do you feel like you’re still trying to figure out what sets you apart from anyone else in your industry? Are you trying to find the right message and the right product? If your answer is YES to any of these, then yes, PARAGON™ is for you. 

Absolutely. The year was 2006, and when I learned that 15,000 hogs were going to be surrounding my entire community, I launched into full-on activist mode. These weren’t your regular ol’ 3 little piggies. These were 15,000 hogs whose owner had skirted every legal loophole and escaped the oversight of every governmental watchdog. Our air, our water, our land. . . it was all in extreme danger. Almost overnight, I went from passive observer to agricultural expert. I traveled to the Statehouse and met with Senators and Representatives. I spent my days meeting with community leaders, health departments, and every possible government office. And I spent hours listening to the stories of rural residents throughout my entire state of Ohio — all in an attempt to fight against one of the largest special interests groups in the entire nation. 

Did I win? Not in a big way. 

Did it change my life? Yes (and in a big way). 

Would I do it again? Absolutely. 

Have some questions?

This is a big investment. How do I know it will work? 

PARAGON™ is a BIG investment. 

The bigger investment is the money you’ll lose when you try to build a brand without having a clear vision and without really understanding the core pieces of your identity. 

PARAGON™ works simply because it helps you stand face to face with your invisible motivator: your worldview. It helps you understand why you’re here. It helps you define what’s gone wrong with your world. And it helps you see exactly HOW you can fix it. 

Clarity of vision and confidence in purpose simply cannot exist unless you think through these foundational questions, and when you do think through these questions, everything begins to shift. 

I’ve taken so many marketing courses and enrolled in too many programs already. How is PARAGON™ different? 

PARAGON™ isn’t about marketing or branding. It is about YOU. And that is where PARAGON™’s difference begins. 

PARAGON™ believes that you cannot build a successful brand until you understand the core pieces of your identity. It believes that when you build your brand on YOUR values, you can stand strong even when everything around you starts to shift. (Just look at all the brands that faltered during the COVID-19 pandemic. Many brands failed because they had built their foundation on someone else’s philosophies, and when push came to shove, they didn’t know how to survive.)  

But once you begin to see how your mind ticks and why your heart beats (from a philosophical and psychological level), putting the pieces together for your brand (and holding them all together when tough days show up on your front doorstep) begins to feel like you’re slipping on your favorite pair of shoes. 

I’m not really sure I want to get vulnerable and ask deep questions. Is PARAGON™ right for me? 

No. If you don’t want to ask hard questions and commit to doing deep work, then PARAGON™ is not the right program for you. 

PARAGON™ is focused on building a sustainable brand. When you finish, you’ll have a foundation that will remain with you — even as you grow and evolve as a brand and as a person. PARAGON is NOT about quick and easy fixes. It’s not designed to help me attract as many people as possible, just so I can make a quick dollar. It’s about me showing up to help you clarify your vision and make the greatest impact. 

Can’t I just read a good marketing book or do this all on my own? 

Sure you can. But if you want to move past your own limitations, then you need a partner to do this part of the journey with you. 

PARAGON™ helps you define your values, but it also helps you see where you aren’t living out those values consistently. PARAGON™ helps you identify the places where you’re leading with bias and assumption versus truth and objectivity. And it helps you define your community by tuning into your community, encouraging you to build relationships that signal honesty, truthfulness, and sincerity. 

When you build a brand in the bubble of your own life, it’s hard to discover the habits and hang-ups that are getting in your way. Fresh perspective and hard-earned wisdom are worth inviting into your brand, and if you do that at the start, you won’t have to backtrack later. 

Why is PARAGON™ designed for women? 

Maybe it’s just a personal mission for me. I’ve spent over 4 decades of my life learning what it’s like to be treated like the pretty face in the room, the woman who would have really good things to share, if only she weren’t a woman. 

I also know how hard it is to build a business when you’re using a man’s rules: You might make it work, but it never feels quite right.

Women don’t need to find their voices. They just need a platform to use their voices, and this is what PARAGON™ helps you achieve. 

I already have a brand. Is this for me? 

Maybe. 

Do you feel like you have a fuzzy understanding of what your brand is (and who you are)? Do you feel like you’re still trying to figure out what sets you apart from anyone else in your industry? Are you trying to find the right message and the right product? If your answer is YES to any of these, then yes, PARAGON™ is definitely for you. 

Did you really launch an all-out-offensive against 15,000 hogs? 

Absolutely. The year was 2006, and when I learned that 15,000 hogs were going to be surrounding my entire community, I launched into full-on activist mode. These weren’t your regular ol’ 3 little piggies. These were 15,000 hogs whose owner had skirted every legal loophole and escaped the oversight of every governmental watchdog. Our air, our water, our land. . . it was all in extreme danger. Almost overnight, I went from passive observer to agricultural expert. I traveled to the Statehouse and met with Senators and Representatives. I spent my days meeting with community leaders, health departments, and every possible government office. And I spent hours listening to the stories of rural residents throughout my entire state of Ohio — all in an attempt to fight against one of the largest special interests groups in the entire nation. 

Did I win? Not in a big way. 

Did it change my life? Yes (and in a big way). 

Would I do it again? Absolutely. 

I feel like I’ve already done this work and I really just want you to write my copy. Can’t we skip PARAGON™ and just write my messaging? 

I DO offer message coaching and day rates. With these services, I'm not writing copy for you. Instead, I'm optimizing what you've got and working alongside you to bring out the best parts of who you are. If that sounds like something you want, then let's talk more. 

Here's the caveat, though: If you’re STILL struggling to figure out what your messaging is supposed to be, then you’ve probably not done the work as deeply as you think you have. 

There are LOTS of writers out there who will churn out a message for you, and they might even do some competitor research and talk to your ideal customers. But. . . unless you’re willing to really dig in and take a hard look at WHO you are, then you’re not building your business on YOUR foundation. Instead, you’re using a borrower’s mentality, and eventually, that foundation will start to weaken. It’s always cheaper to start with a strong foundation first, and this is why I always encourage starting with PARAGON™. 

My Guarantee

PARAGON™ doesn’t promise 10X results, nor does it make the infomercial promise of “if you don’t see improvements in 30 days, you’ll get your $$ back.” 

PARAGON™ isn’t an infomercial. It is an investment, and it is real life. So my guarantee is simple: I show up as a relentless friend who is committed to helping you see clearly and confidently. 

I guarantee that if you do the work and show up for PARAGON™ in a deeply vulnerable, honest, and committed way, you will emerge with a clearer vision and a better understanding of who you are and what your brand needs to be.  

You will own your space in the market. 

You will own your powerful voice.

You will own your values. 

You will own your impact. 

THIS IS YOUR TIME.

With PARAGON™, you will spend 6 weeks building the foundational message of your brand. 

And perhaps most powerfully, because you will know exactly WHO you are, you will know exactly how to tell your story and own your place in the world. 

ONE-TIME PAYMENT OF
$5,500
APPLY NOW
TWO MONTHLY PAYMENTS OF
$2,750
APPLY NOW