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When you know WHO you are,
you know WHAT to sell. 

When you know WHO you are, you know what to sell. 

Hi, I’m Lindsay, creator of PARAGON™. 

The only intensive, identity-finding experience for women who believe that when they know who they are, they know what to sell. 

When you’re building a business, it’s hard to know where to start. 

Especially in today’s world where information is easy to come by and there’s an expert teaching and preaching “the sure and easy way to your first $10K” at every corner you turn. 

But You + I? We’ve lived long enough to know the difference between an empty promise and a bonafide guarantee. 

Today’s marketing gurus are making a fortune, convincing hard-working entrepreneurs that success is a one-way street. And if you want on that street, you just need to blindly follow the leader, dip into your life savings, and sit back as you watch instant fame and 10x riches roll into your life.  

Friend, can we say enough is enough? 

Can we stop the clock for just a millisecond to declare this one super important truth? 

Unless you know WHO you are, you can’t ever know WHAT to sell. 

This is the truth that the gurus don’t want you to know (because it means you’ll rely more on YOURSELF and less on their expensive expertise). 

But PARAGON™ is taking the cat out of the bag, and it’s here to help you uncover every ounce of who you are so that you can build your brand on your values and on your terms. 

PARAGON™ is unlike any brand-building program you’ve ever experienced, and while at times it may feel like magic, it’s not magical at all. It’s just here to help you finally cut through all the noise so you can hear (and follow) the beating of your own heart. 

HOW DOES IT WORK?

Just ask Amy Paine, owner of Amy Catherine Photography and creator of the Just Me Experience.   

Amy had spent her entire life behind the lens of a camera. Her dad was a photographer, and she believed she would always be a photographer — until she spent a year photographing 104 women in raw, unfiltered ways. 

Amy believed that women had bought into a lie of monolithic beauty. But through the Just Me Experience, Amy gave voice to a deeper narrative on beauty, and she began to see how empowering it was for all women when this deeper narrative was shared. 

She collected the stories and the photographs of 104 women and compiled them into a book, The Just Me Experience. As she shared the stories of these women, she saw the power of the project: It wasn’t just about the lives of the women in the project. It was also about the lives of those around them: their daughters, their sons, their mothers, their fathers, their husbands, their friends.
 
Lives were being changed, and the book she thought she was creating for just a few women had now become something she knew needed shared with all women. But how was she going to do that? Amy launched a Kickstarter project, and as she began to sort out all the ways to move forward, she ran into a massive roadblock. 

“There are already so many photo books out there,” she said. “How will I even get people to tune in?” 

My answer: The conversation couldn’t be about the book. That wasn’t the core of her work or the focus of her mission. Rather, it was about the stories - and the change those stories invited. 

With my help, Amy discovered the intention behind her work. We worked together to bring words to her mission. We discovered and clarified her values. We found language that would resonate with her audience. And within two days of launching her campaign, she was highlighted as a “Project We Love” by Kickstarter.

Eight days later, Amy met her $7,500 Kickstarter goal. 

Twenty-two days later, she exceeded her Kickstarter goal by 136%, raising a total of $10,221 in funding. 


PARAGON™ works because it empowers you with crystal-clear clarity.

And experiences like Amy’s are the norm, not the exception. 

When Christine Whittemore, owner of Happy Accidents, started working with me, she wasn’t even sure opening a studio was the right thing to do. 

She had spent an entire career as an art teacher, and after leaving the classroom due to burnout, Christine thought maybe she’d just spend her days helping her husband build his own business. 

But the artist in her couldn’t stay silent. And neither could the teacher. 

So she bought an art studio and committed to chasing her passion. She just didn’t know where to begin. The noise, the fear and the overwhelm were just too much for her to find clarity on her own. 

PARAGON™ works because it invites you to dig deeper than any other system out there (so you can finally discover EXACTLY what YOU need in order to succeed). 

You are the peace. . . the quiet space needed to truly dig deep and discover whatever it is that needs discovered. 

Your approach is peaceful and deep, and it breeds strategery. 

You ask the right questions. 

You are a listener. 

You are a “clarifier.” 

You’re also the brains in a lot of ways, so freaking smart and intelligent. 

You are the grounding force to ensure I stay on track both for myself and for those I am helping.

Melanie Dyann. small business marketing coach and owner at Melanie Dyann Howe 

I honestly didn't even know where to begin.

I was worried about how to market my brand, and I didn't even know how to zero in on an effective brand for myself and my new business. I was worried about presenting myself in the right light, and I didn't want to sell myself short or corner myself in a niche I didn't feel passionate about. 

I think "the unknown" is what held me back the most.

After working with Lindsay. . . I literally began to cry. 

The words on the page perfectly described "me." 

I was never able to dig deep enough and reveal the "why" of who I am. 

When you work with Lindsay, you'll almost feel like she is holding your brain for you to help point out the path and next-steps. Your brain is then able to be handed back over to you. It has been cleaned, de-cluttered and fine-tuned to zero in on what task is most important for the next step in the plan. It's a freeing, yet empowering, feeling. 

The guide has given me direction, clarity and focus so I don't waste any time getting the business off on the right foot.

Christine Whittemore, owner of Happy Accidents

And PARAGON™ works because it helps you create a brand that stands for something and moves through this world like nothing before.

It takes more than new photos and a fresh new logo to stand out in today's competitive landscape.

It takes courageous leadership, bold action, and a one-of-a-kind brand that rises above all the noise. 

How do you get the type of clarity and direction you need? You work with one of the top leaders in the online marketing industry. Lindsay f*ckin' Hotmire. 

There's no one like her. 

Lindsay is the go-to visionary who's demanding more from brands, and won't settle for mediocrity, formulas, and copycats. 

Work with Lindsay if you want to create a brand that stands for something, connects in a deep way, and moves through this world like nothing before.

I can't recommend Lindsay enough. She's the real-deal in a world full of wannabees.

Kira Hug, co-founder of The Copywriter Club and owner of Kira Hug Media, Inc.

With PARAGON™, you’ll never be asked to leave your own opinions, thoughts, or values behind.  

You’ve got your own walk and your own talk. 

And I’m here to help you use the best of philosophy, science, storytelling, and intuition so you can stake your long overdue claim on the courage, clarity, and heart-thumping impact you + your brand need (and deserve).  

So whether you’re just starting out or have been the CEO of your brand for years, PARAGON™ will lead you with a single premise: When you know who you are, you know what to sell. 

And so it is with PARAGON™. 

So are you ready to get started?

True confession: I’m not a girl who likes to wear a lot of diamonds. I’m a simple country girl who loves bare feet in the grass and a slow sip of bourbon on the front porch.

What does ensnare me, however, is the story of diamonds. 

Formed 100 miles below the surface of the earth, diamonds do their most important work in hiding. 

Fire. Pressure. Darkness. Explosion. 

Some take billions of years to form. Others take mere days. Beauty formed right beneath our feet. 

Each holding a special power to subdue kings, ignite the deepest passions, hypnotize the most watchful eye. 

You are flawless because of your story. 

Perfected out of the fire and pressure of your journey - wholly original.

You’ve heard the Siren calls of the experts and gurus who want you to become their replica. 

But PARAGON™ invites you to experience something different.

We won’t start with formulas or templates. 

Instead, we’ll start with the understanding that while 99.9% of all human DNA is exactly identical, it’s the .1% that makes each of us completely original. This is where your true authentic self lies, and this is the part of you that can never (ever, ever, ever) be duplicated. 

I call it your core identity. 

And to find it, we’ll use my unique, signature framework, THE UNbrand METHOD®, to embark on a deeply philosophical (and some might say spiritual) experience so that you can stand up and stand out not for shock value but for the world-shifting change you’ve been explicitly DESIGNED to make. 

You've spent your entire life wondering why you're unique.

PARAGON™ helps you answer that in 6 weeks.

During your 6 weeks in PARAGON™, you will authentically and powerfully uncover the key components of your core identity so you can... 

discover who you are + know exactly what to sell (without playing by someone else’s rule book)

lead with clarity, confidence, and courage (without spinning your wheels on trends or strategies that don’t fit)

make an impact (without abandoning your values or your vision)

Wondering if PARAGON™ is right for you?

Let’s set aside 15 minutes to chat about it. 

Schedule your free one-on-onE

Just need someone to help you clear the mental clutter? 

The POWER HOUR is a mind-shifting reframe that focuses on helping you clear the clutter so you can see how to connect the dots from your big vision to world-changing impact. 

If you’re not quite ready for PARAGON™ (but would like to talk about your biggest business obstacle and discover the biggest step you can take RIGHT NOW to start seeing results), book your 60-minute POWER HOUR today.  

LET'S GET STARTED
INVESTMENT: $497

The Discovery 

WEEK 1

Too often, (and I mean tooooooo often), the way to business success is laid out like a rule book. 

Only it’s not YOUR rule book you’re told to follow.

Instead, you’re encouraged to follow someone else’s path, promised that if you just do what she did, you’ll find the same success, drive the same beautiful cars, and live the same no-stress beach life where $$$ flows in like seashells. 

You’re savvy enough to know this just isn’t reality. 

You KNOW that the systems being sold to you aren’t designed to work for every business under the sun. 

But you also feel trapped by the monolithic path: If this is the way everyone else is going, who the heck am I to question it? 

Let me tell you something. . . that still small voice echoing deep inside your gut is 100% right. 

Before you can sell...
Before you can understand your market... 
Before you can build a path to success....
And before you can follow anyone’s formula...

You HAVE to know WHO you are FIRST. 

YOU are the foundation of your business. 

Your quirks and strengths and even your self-declared weaknesses all play a leading role in how you show up in this big, blue universe. 

But take a look at every biz-building course out there, and you’re taught to make someone else’s rules the foundation of your business. 

So you find the expert, hang on her every word, and do everything exactly like she says. . . 

You try on her clothes. 
You wear her shoes.
You even borrow her exact lipstick color. 

But none of it feels right. . . and none of it works (or lasts). . . because you’re building on a foundation that wasn’t designed to support you. 

The dark truth to the marketing world is that so much of it is preaching this single (yet incredibly harmful) lie → If you try to build a business that’s anchored in who YOU are, you’re going to fail. 

But PARAGON™ is here to call foul on that lie. 

You can succeed by following your heart. Just ask Amy Paine who thought she had to follow the formula in order to succeed. But when she ditched the formulas and led with her passion, she found the key to unlock the change she wanted. 

You can use your life experience to guide you into the next phase of life. Just ask Christine Whittemore who thought her years as an art teacher somehow wouldn’t matter to her customers at her new art studio. She discounted her own experiences, and she needed someone else to help her peer into her life so she could see it with a fresh perspective. 

You can be bold and speak as an expert. Just ask Julie Short who was afraid to show up as an Enneagram Coach because she had nothing new to say and didn’t think her “newbie” status could compete with the Ian Cron’s of the world. She’s now being asked to speak as an expert and is growing her own coaching business.

You can leverage your strength as a woman and lead your industry with a fresh perspective. Just ask Lauren Majors and Michele Beheme who learned how to stop apologizing for their focus on women’s health and start owning their expertise (even though they were out-funded and out-marketed). They’re now leading the way in telemedicine.  

If you’re ready to know WHO you are so you can know exactly WHAT to sell, then PARAGON™ is right where you need to be. 

In Week One of PARAGON™, you WILL...

>> Spend this time digging into the 30 questions of The UNbrand METHOD® that *fair warning* might feel a little bit more like philosophy class than marketing + branding. 

These questions are uniquely designed to help you find your core identity so you can emerge with a strong and clear sense of WHO you are, WHAT you believe, and HOW to take action. And you’ll use the 3 core questions of worldview (and, not coincidentally, THE UNbrand METHOD®) to do it: 

Why am I here?
WHAT’S GONE WRONG WITH MY WORLD?
WHAT CAN I DO TO FIX IT?

(*Note: What is worldview and WHY is it important? Listen in here. )

>> To answer those questions, you’ll explore even deeper questions, like....

Do I want to fit into society as it is, or do I want to change it? 

What have been the moments where I've felt like I most belong? 

If I could build a perfect world, what would my first 3 rules be? Why? 

Do I lead with my head or with my heart? 

How do I determine if something is right or wrong? True or untrue? 


>> You’ll be asked to journal your answers to each question, and you’ll also be asked to create a photo journal via Pinterest or Google Drive that helps describe...

How you see the world
How you see yourself 
How you see others 
How you want others to see you

>> You’ll also be asked to reach out to 2 - 4 friends and ask them to complete The Johari Window. If you’re really bold, you’ll ask them to complete The Nohari Window, too. (And then we’ll talk about the results during Week Two.) 

 (*What is The Johari Window and WHY are we using it? Find out here.)

The Discussion 

WEEK 2

You know those late-night, heart-baring conversations you’ve had a handful of times with your closest friends? 

There’s nothing like it, right? 

When I need a come to Jesus moment, I know exactly who I’m going to seek out → my sisters or my husband. 

They’re the ones who are going to be no-holds-barred honest with me. 

They’re the ones who know that no matter how brutally honest they are with me, I’m going to still love them. 

And they’re the ones who have committed to seeing me through the thick and thin, the ones who’ve promised that no matter how hard things get, they’ll stand in my corner. 

Maybe you don’t have someone like that in your life just yet. 

But that doesn’t mean you have to stay stuck. 

PARAGON™ is your invitation to get really real. 

It’s your safe space to lay it all out, to look at yourself and your dreams openly and honestly, and to find your way forward (even when the noise and the clutter are still vying hard for a place in your life). 

During Week Two, we’ll connect with one another for a deep, heart-to-heart conversation.

You might laugh. 

You might cry (but only if you want to). 

You might discover things about yourself that you never really thought about before. 

And you’ll have the open invitation to hold nothing back as we work to help you...

Discover the values that have been guiding you throughout your entire life 

Talk about where your actions are (and aren’t) lining up to your values + beliefs

Identify the areas where your biases and assumptions (about yourself and about others) are influencing your purpose and your impact

And look at the ways you’re actively and intentionally building relationships and community

Some serious stuff, right? But here’s an important disclaimer: Even though this will be a super important conversation, it’s not one you should stress about. 

This is best thought of as a coffee chat — just two friends digging into the deep stuff of life in order to better see the most hidden places of your heart and soul. 

We’ll meet for approximately two hours via Zoom, and I’ll lead us through the discussion, using your responses from Week 1 and a unique, UNbrand METHOD® tool called The Authenticity Flywheel as our guides. 

The Clarifier 

WEEKS 3, 4 & 5

After our discussion, I’ll go offline to a place I often describe as “underground.” This is a place where:

I submerge myself deep into the WHO of you.

I find recurring themes that showed up during our conversation. 

I discover hidden metaphors that help reveal unspoken meaning. 

I’ll see places where contradictions may exist and where bold proclamations were made. 

And as I’m in the midst of this process, we’ll connect either via Zoom or email if additional clarity or detail is needed. (Sometimes, you may use specific metaphors over and over again (e.g., I’m a giant oak tree in a forest of saplings) or mention recurring themes (e.g., I’ve always been the caretaker), and when that happens, I often want to circle back for further clarification and exploration.) 

I’ll spend time getting up close and personal with 3 other competitors in your space. I’ll look at their messaging, their lead magnets, their audience, their social media presence. And I’ll find key differences in their positioning versus yours, allowing you to fill the gaps and speak a message that resonates and feels authentic. 

I’ll also reach out to 3 of your past clients or close friends, inviting them to a 20 minute interview where we’ll talk about their relationship with you and the ways they perceive your greatest strengths. Oftentimes, these conversations reveal powerful insights on your KEY strengths (the ones you may be likely to diminish or overlook), and they allow us to gain a more holistic perspective on exactly how to position you for success. You’ll receive ALL the transcripts (if you want them), and you will absolutely be able to use them for future messaging gold as you start to build out your website and other marketing messaging. 

The Brand Provenir 

WEEK 6

It’s one thing to talk about your thoughts and journal them all down. It’s another thing to take those thoughts and turn them into your own customized roadmap. 

PARAGON™ isn’t just about helping you know WHO you are. It’s also about helping you know WHAT to sell. This is why PARAGON™ culminates in delivery of your very own Brand Provenir.

The Brand Provenir is a comprehensive and highly personal declaration that tells the story of your brand’s provenance - the origin of your brand + every detail that makes you unique + authentic. 

Divided into the 3 core questions of THE UNbrand METHOD® and your worldview, The Brand Provenir will provide clarity and strategy on. . . 

Your Purpose 
Your Values 
Your Promise 
Your Voice

Your Differentiators 
Your Story
Your Community
Your Impact

Its purpose is to serve as your authentic code, the DNA to your flawless gem. And every page of the Brand Provenir will clarify your vision, drive your messaging, and guide you (and your team) as you continue to refine and expand your brand. 

Most importantly, it will keep you focused, confident, and inspired, making sure that the only shiny object you chase is the strong and beautiful brand you’ve already built.  

We’ll spend an hour talking over the insights in the Brand Provenir and talking over the best practices you need to start thinking about as you begin to lead with your foundational identity. We’ll handle concerns like...

There’s so much to say. How do I know what type of content to create? 

What type of voice do I want to speak with? 

Do I treat every member of my audience the same? 

Do I need an email list, and how do I convince people to get on my list? 

What are the basic rules I need to know when emailing my list? 

And we’ll even talk about what your copy for your homepage should look like, so you know how to show up online and use your website as a powerful, lead-generating, client-converting tool.

With the Brand Provenir, you’ll be able to...

Discover + define your values and know how to integrate them into your everyday business decisions 

Find your true north and know how to stay aligned and on track, even when life throws curveballs at you + your business 

Know exactly WHO you’re reaching and WHY you’re uniquely created to help them 

Learn how to connect the dots between your mission and your audience’s desires and needs

Learn how to handle your audience’s objections

Talk about your strengths and share your story without feeling like you’re bragging or making empty promises 

Fast-track your messaging and focus on saying exactly what your audience needs to hear

Chase away imposter syndrome when it shows up (because no matter how strong you are, it will still show up from time to time) 

Ditch the comparison game and know how to show up strong (even in the midst of a competitive market)

With the Brand Provenir in hand, we’ll also spend an hour side-by-side (or Zoom-by-Zoom), setting big goals and then mapping out a plan to achieve them. 

Goal setting: What needs to happen in the next 6 months for you to successfully implement the Brand Provenir? 

Goal-achieving: We’ll pick one of the goals you’ve set and set specific milestones and begin building a very specific strategy towards helping you achieve it. 

PARAGON™ is for women who are fed up with the “get rich quick” or “solve everything with a formula” marketing theologies. 

So if you...

understand the purpose of doing the deep, hard work 

aren’t afraid to make your own way (because you’ve been making your own way since forever)

know what it’s like to be told NO simply because you’re not a man. . . or because you refuse to play by dirty rules. . . or because you’ve ordered your life with a set of values that you actually follow

believe that you’re never done discovering new things about yourself and others

and know that when you take the posture of learner and observer, you always come out stronger on the other side

...then welcome to PARAGON™.

PARAGON™ is specifically designed to clarify your vision: 

Why does PARAGON™ work? 

It’s safe to admit it here: You’ve got something that the world needs. But seeing your way through the YEARS of mental fog? That’s hard to do, isn’t it? 

You need (and deserve) clarity. And PARAGON™ helps you find answers to the questions you don’t even know how to ask. It helps you claim the platform that you’ve been too afraid to step up and claim as yours. And it helps you boldly declare, “I deserve this because I’ve EARNED it.”  

PARAGON™ is an approach designed for smart, thoughtful women:

The benefits of PARAGON™ is that it feels like a true friend stepping into the mess with you. Its prime purpose is to help you sort everything out. 

PARAGON™ is a smart, deep, philosophical approach to building a brand, and it gives you a bold confidence that your purpose, your vision, and your message are wholly yours + wholly authentic. 

PARAGON™ is you-driven, versus formula-based: 

PARAGON™ invites you into the journey — even when you’re at the apex of frustration and overwhelm. 

I hear you: You’ve tried almost everything. You’re ready to quit. The formulas and the courses feel like lies (or even worse, you feel like a total failure because none of them have worked for you). But I’m here to say, DON’T QUIT. You aren’t a failure, and the journey is so much simpler when you start with WHO you are. Let me show you how to get started. 

PARAGON™ invites you to embrace the tension: 

This might be the most important piece of the whole shebang. 

The myth of authenticity tells you that you have to show up perfect. . . that authentic brands don’t make mistakes. But that’s simply not true. 

Authenticity lives in the wide open space of who you’ve been, who you’ve become, and who you’re becoming.

It is the story of your past, present, and future, all wrapped into one, and it uses grace to give permission for growth— for yourself and for others. PARAGON™ is here to invite you into that space, promising that the tension you feel exists to serve as the very catalyst to your success. 


PARAGON™ isn’t another course. 
Before we get started, let me make a declaration

And it isn’t another paint-by-numbers marketing strategy plan. 

This is 6 weeks of intensive wayfinding. 

42 days of heart-to-heart dream weaving. 

1,008 hours of unfettered storytelling. 

60,480 seconds of pure, unrestrained diamond cutting. 

PARAGON™ helps find your message and create your strategy without sacrificing an ounce of your core values. 

"Meeting Lindsay was a big win. Her energy is great and her expertise was really valuable to us. . . . If you need guidance and direction about making your copy more impactful, clear, and targeted at your audience while maintaining your core values you should ABSOLUTELY work with Lindsay."

- Jennie Rodgers 

PARAGON™ doesn’t make space for cookie cutter marketing practices (unless, of course, you’re actually making cookies). 

"Lindsay stands out from the rest and won't give a cookie-cutter solution. She will create work that's unique to you."

- Lauren Majors 

PARAGON™ is like that first friend who sees you deeply for the very first time. 

"I almost cried when I read my Authenticity Guide for the first time. Not only was it powerful to read my thoughts in someone else’s words, Lindsay became a cheerleader, coach, and friend when I needed her most."

- Amy Paine  

PARAGON™ gives words to the deepest parts of your soul. 

"Lindsay listens well and leans into complex content in a way that flushes out the deepest part of what the client is trying to say. I know I can depend on her depth of knowledge, her grace, and her willingness to generate the best possible outcome for me and my clients."

- Sharon Spano

PARAGON™ is a 6-week, comprehensive journey that isn’t here to just deliver another run-of-the-mill, easy-to-copy brand. 

Instead, it unearths the gem that has been forming from deep within you. 

And while PARAGON™ makes sure that you emerge with all of the characteristics of any solid brand, it also guarantees that you will be far more than a replica


DURING PARAGON™, YOU WILL...

Meet with me in-person at least two times via Zoom. These meetings last one to two hours, and sometimes they’ll go longer just so we can make sure to leave no stone uncovered.

Have access to me via email to follow-up on any questions that may come up during the program. 

Use Trello and Google Drive to keep us on time, on track, and completely organized. 

With PARAGON™, you’ll receive...

Tools (like the worldview framework and The Johari Window) to help you build a business that feels authentic to you and resonates with your target audience.

Comprehensive notes and recordings of all our calls. 

Complete transcripts of all interviews with your target audience and a complete competitor analysis (so you can use them later when you’re building out your messaging, creating your signature package, and identifying exactly how to make an impact).

Your very own Brand Provenir to help you clarify your vision, drive your messaging, and guide you (and your team) as you continue to refine and expand your brand. 

Wireframe copy to your homepage so you know how to use your site as a lead-generating, client-converting tool.

A one-hour session where we dream big together — setting big goals and then mapping out a plan to achieve them. 

6 weeks of my intense and intentional focus on you, your heart, your messaging, your brand, and your success.

So if you’re ready to know WHO you are so you can know WHAT to sell, let’s not waste another minute. 

ONE-TIME PAYMENT OF
$3,500
APPLY NOW
TWO MONTHLY PAYMENTS OF
$1,750
APPLY NOW
Your Purpose Is Bigger Than Dollars and Cents. 
It's pure heart and soul.

Have some questions?

PARAGON™ is a BIG investment. 

The bigger investment is the money you’ll lose when you try to build a brand without having a clear vision and without really understanding the core pieces of your identity. 
PARAGON works simply because it helps you stand face to face with your invisible motivator: your worldview. It helps you understand why you’re here. It helps you define what’s gone wrong with your world. And it helps you see exactly HOW you can fix it. 

Clarity of vision and confidence in purpose simply cannot exist unless you think through these foundational questions, and when you do think through these questions, everything begins to shift. 

PARAGON™ isn’t about marketing or branding. It is about YOU. And that is where PARAGON™’s difference begins. 

PARAGON™ believes that you cannot build a successful brand until you understand the core pieces of your identity. It believes that when you build your brand on YOUR values, you can stand strong even when everything around you starts to shift. (Just look at all the brands that faltered during the COVID-19 pandemic. Many brands failed because they had built their foundation on someone else’s philosophies, and when push came to shove, they didn’t know how to survive.)  

But once you begin to see how your mind ticks and why your heart beats (from a philosophical and psychological level), putting the pieces together for your brand (and holding them all together when tough days show up on your front doorstep) begins to feel like you’re slipping on your favorite pair of shoes. 

No. If you don’t want to ask hard questions and commit to doing deep work, then PARAGON™ is not the right program for you. 

PARAGON™ is focused on building a sustainable brand. When you finish, you’ll have a foundation that will remain with you — even as you grow and evolve as a brand and as a person. PARAGON™ is NOT about quick and easy fixes. It’s not designed to help me attract as many people as possible, just so I can make a quick dollar. It’s about me showing up to help you clarify your vision and make the greatest impact. 

Sure you can. But if you want to move past your own limitations, then you need a partner to do this part of the journey with you. 

PARAGON™ helps you define your values, but it also helps you see where you aren’t living out those values consistently. PARAGON™ helps you identify the places where you’re leading with bias and assumption versus truth and objectivity. And it helps you define your community by encouraging you to build relationships that signal honesty, truthfulness, and sincerity. 

When you build a brand in the bubble of your own life, it’s hard to discover the habits and hang-ups that are getting in your way. Fresh perspective and hard-earned wisdom are worth inviting into your brand, and if you do that at the start, you won’t have to backtrack later.

Maybe it’s just a personal mission for me. I’ve spent over 4 decades of my life learning what it’s like to be treated like the pretty face in the room, the woman who would have really good things to share, if only she weren’t a woman. 

I also know how hard it is to build a business when you’re using a man’s rules: You might make it work, but it never feels quite right. 

Women don’t need to find their voices. They just need a platform to use their voices, and this is what PARAGON™ helps you achieve. 

Maybe. 

Do you feel like you have a fuzzy understanding of what your brand is (and who you are)? Do you feel like you’re still trying to figure out what sets you apart from anyone else in your industry? Are you trying to find the right message and the right product? If your answer is YES to any of these, then yes, PARAGON™ is for you. 

If you’ve done the work and you just want someone to dive in to write the copy for you, great. But that’s not my shtick. 

And to be honest, here’s what I’ve found: If you’re STILL struggling to figure out what your messaging is supposed to be, then you’ve probably not done the work as deeply as you think you have. 

There are LOTS of writers out there who will churn out a message for you, and they might even do some competitor research and talk to your ideal customers. But. . . unless you’re willing to really dig in and take a hard look at WHO you are, then you’re not building your business on YOUR foundation. Instead, you’re using a borrower’s mentality, and eventually, that foundation will start to weaken. It’s always cheaper to start with a strong foundation first, and this is why I always start with PARAGON™. 

Absolutely. The year was 2006, and when I learned that 15,000 hogs were going to be surrounding my entire community, I launched into full-on activist mode. These weren’t your regular ol’ 3 little piggies. These were 15,000 hogs whose owner had skirted every legal loophole and escaped the oversight of every governmental watchdog. Our air, our water, our land. . . it was all in extreme danger. Almost overnight, I went from passive observer to agricultural expert. I traveled to the Statehouse and met with Senators and Representatives. I spent my days meeting with community leaders, health departments, and every possible government office. And I spent hours listening to the stories of rural residents throughout my entire state of Ohio — all in an attempt to fight against one of the largest special interests groups in the entire nation. 

Did I win? Not in a big way. 

Did it change my life? Yes (and in a big way). 

Would I do it again? Absolutely. 

Have some questions?

This is a big investment. How do I know it will work? 

PARAGON™ is a BIG investment. 

The bigger investment is the money you’ll lose when you try to build a brand without having a clear vision and without really understanding the core pieces of your identity. 

PARAGON™ works simply because it helps you stand face to face with your invisible motivator: your worldview. It helps you understand why you’re here. It helps you define what’s gone wrong with your world. And it helps you see exactly HOW you can fix it. 

Clarity of vision and confidence in purpose simply cannot exist unless you think through these foundational questions, and when you do think through these questions, everything begins to shift. 

I’ve taken so many marketing courses and enrolled in too many programs already. How is PARAGON™ different? 

PARAGON™ isn’t about marketing or branding. It is about YOU. And that is where PARAGON™’s difference begins. 

PARAGON™ believes that you cannot build a successful brand until you understand the core pieces of your identity. It believes that when you build your brand on YOUR values, you can stand strong even when everything around you starts to shift. (Just look at all the brands that faltered during the COVID-19 pandemic. Many brands failed because they had built their foundation on someone else’s philosophies, and when push came to shove, they didn’t know how to survive.)  

But once you begin to see how your mind ticks and why your heart beats (from a philosophical and psychological level), putting the pieces together for your brand (and holding them all together when tough days show up on your front doorstep) begins to feel like you’re slipping on your favorite pair of shoes. 

I’m not really sure I want to get vulnerable and ask deep questions. Is PARAGON™ right for me? 

No. If you don’t want to ask hard questions and commit to doing deep work, then PARAGON™ is not the right program for you. 

PARAGON™ is focused on building a sustainable brand. When you finish, you’ll have a foundation that will remain with you — even as you grow and evolve as a brand and as a person. PARAGON is NOT about quick and easy fixes. It’s not designed to help me attract as many people as possible, just so I can make a quick dollar. It’s about me showing up to help you clarify your vision and make the greatest impact. 

Can’t I just read a good marketing book or do this all on my own? 

Sure you can. But if you want to move past your own limitations, then you need a partner to do this part of the journey with you. 

PARAGON™ helps you define your values, but it also helps you see where you aren’t living out those values consistently. PARAGON™ helps you identify the places where you’re leading with bias and assumption versus truth and objectivity. And it helps you define your community by tuning into your community, encouraging you to build relationships that signal honesty, truthfulness, and sincerity. 

When you build a brand in the bubble of your own life, it’s hard to discover the habits and hang-ups that are getting in your way. Fresh perspective and hard-earned wisdom are worth inviting into your brand, and if you do that at the start, you won’t have to backtrack later. 

Why is PARAGON™ designed for women? 

Maybe it’s just a personal mission for me. I’ve spent over 4 decades of my life learning what it’s like to be treated like the pretty face in the room, the woman who would have really good things to share, if only she weren’t a woman. 

I also know how hard it is to build a business when you’re using a man’s rules: You might make it work, but it never feels quite right.

Women don’t need to find their voices. They just need a platform to use their voices, and this is what PARAGON™ helps you achieve. 

I already have a brand. Is this for me? 

Maybe. 

Do you feel like you have a fuzzy understanding of what your brand is (and who you are)? Do you feel like you’re still trying to figure out what sets you apart from anyone else in your industry? Are you trying to find the right message and the right product? If your answer is YES to any of these, then yes, PARAGON™ is definitely for you. 

Did you really launch an all-out-offensive against 15,000 hogs? 

Absolutely. The year was 2006, and when I learned that 15,000 hogs were going to be surrounding my entire community, I launched into full-on activist mode. These weren’t your regular ol’ 3 little piggies. These were 15,000 hogs whose owner had skirted every legal loophole and escaped the oversight of every governmental watchdog. Our air, our water, our land. . . it was all in extreme danger. Almost overnight, I went from passive observer to agricultural expert. I traveled to the Statehouse and met with Senators and Representatives. I spent my days meeting with community leaders, health departments, and every possible government office. And I spent hours listening to the stories of rural residents throughout my entire state of Ohio — all in an attempt to fight against one of the largest special interests groups in the entire nation. 

Did I win? Not in a big way. 
Did it change my life? Yes (and in a big way). 
Would I do it again? Absolutely. 

I feel like I’ve already done this work and I really just want you to write my copy. Can’t we skip PARAGON™ and just write my messaging? 

If you’ve done the work and you just want someone to dive in to write the copy for you, great. But that’s not my shtick. 

And to be honest, here’s what I’ve found: If you’re STILL struggling to figure out what your messaging is supposed to be, then you’ve probably not done the work as deeply as you think you have. 

There are LOTS of writers out there who will churn out a message for you, and they might even do some competitor research and talk to your ideal customers. But. . . unless you’re willing to really dig in and take a hard look at WHO you are, then you’re not building your business on YOUR foundation. Instead, you’re using a borrower’s mentality, and eventually, that foundation will start to weaken. It’s always cheaper to start with a strong foundation first, and this is why I always start with PARAGON™. 

My Guarantee

PARAGON™ doesn’t promise 10X results, nor does it make the infomercial promise of “if you don’t see improvements in 30 days, you’ll get your $$ back.” 

PARAGON™ isn’t an infomercial. It is an investment, and it is real life. So my guarantee is simple: I show up as a relentless friend who is committed to helping you see clearly and confidently. 

I guarantee that if you do the work and show up for PARAGON™ in a deeply vulnerable, honest, and committed way, you will emerge with a clearer vision and a better understanding of who you are and what your brand needs to be.  

You will own your space in the market. 

You will own your powerful voice.

You will own your values. 

You will own your impact. 

THIS IS YOUR TIME.

With PARAGON™, you will spend 6 weeks building the foundational pieces of your brand. 

And perhaps most powerfully, because you will know exactly WHO you are, you will know exactly WHAT to sell - so you can survive and thrive no matter what’s thrown your way.

ONE-TIME PAYMENT OF
$3,500
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TWO MONTHLY PAYMENTS OF
$1,750
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