The message you want.
The clarity you need.  

The message you want.
The clarity you need. 
The confidence you deserve. 

The confidence you deserve.  

Let's just get this out in the open. . . 

PARAGON™ is a private, one-on-one intensive for women who are ready to own their story & grow their business. 

It's for women who've got some serious dreams, but just don't know how to connect all the dots. 

It's for bridge builders (not bridge burners). . . for women who are stepping into something new but certainly aren't new to life. . . 

And it's for smart, grounded, and thoughtful women who always see another angle, another possibility, another way of doing things. 

PARAGON™ was created by a square peg for other square pegs. 

Whether you have a business that you're finally ready to get off the ground, or a brand that just isn't telling the story you need it to,  PARAGON™ is  here to help you step up to your own plate and finally invest in growing your own dreams. 

So if you're ready to. . .

find the right message for your new business, 

pursue a big dream without losing sight of who you already are,  

chase a new initiative and move forward with a clear plan, 

create a culture that reflects your values, 

and ditch the confusion and anxiety and night-sweating overwhelm that shows up when you're ready to grow but just don't know how. . . 

then PARAGON™ is right where you need to be.

PARAGON™ uses storytelling + strategy + philosophy + psychology + intuition to peel back all the layers of the WHO of YOU. 

The end result? A bold, clear-minded, confident YOU who knows exactly how to share your diamond story with the world.



PARAGON helps you write your diamond story in 6 weeks. And then. . . it empowers you to grow your business without apology. 

Brand strategy + storytelling for female entrepreneurs who value brain power, intuition, and hard work.

just like you. 

But Lindsay, What's a diamond story™?

True confession: I’m not a girl who likes to wear a lot of diamonds. I’m a simple country girl who loves bare feet in the grass and a slow sip of bourbon on the front porch.



And just like a perfect, paragon diamond, you are flawless because of your story. 

Perfected out of the fire and pressure of your journey - wholly original.

You’ve heard the Siren calls of the experts and gurus who want you to become their replica. 

But a diamond story invites you into something different.

It invites you to stop apologizing for the could haves and should haves

It invites you to see yourself as who you've been, who you are, and who you're becoming. 

And it invites you to build a brand that is wholly aligned to the rhythm of your heart. 











No more second guessing if you deserve a space in your industry. 

No more wondering if you've got what it takes. 

No more running from the parts of you that feel more square-peg than round-hole. 

If you're ready to build a brand that resonates with your heart, mind, and soul, then the way forward isn't through someone else's formula or a quick-and-easy template. 

Instead, it's time to dig deep beneath the layers of who you are and uncover your diamond story. 

No one is like you, and if you're ready to embrace that indisputable fact, then let's get started.

What does ensnare me, however, is the story of diamonds. 

Formed 100 miles below the surface of the earth, diamonds do their most important work in hiding. 

Fire. Pressure. Darkness. Explosion. 

Some take billions of years to form. Others take mere days. Beauty formed right beneath our feet. 

Each holding a special power to subdue kings, ignite the deepest passions, hypnotize the most watchful eye. 

The Discovery 

WEEK 1

We'll spend this week digging into the 30 questions of The UNbrand METHOD® (my signature framework). And *fair warning*, these might feel a little bit more like philosophy class than marketing + branding. 

These questions are uniquely designed to help you find your core identity so you can emerge with a strong and clear sense of WHO you are, WHAT you believe, and HOW to take action.

We'll use reflective tools and deep, honest conversation to help you think through each question, and you'll also be introduced self-awareness exercises like The Johari Window. If you’re really bold, we'll use The Nohari Window, too. (And then we’ll talk about the results during Week Two.)

Here's how it all works

The Discussion 

WEEK 2

We'll spend this week discovering the values that have been guiding you throughout your entire life 

We'll talk about where your actions are (and aren’t) lining up to your values + beliefs.

We'll identify the areas where your biases and assumptions (about yourself and about others) are influencing your purpose and your impact.

And we'll look at the ways you’re actively and intentionally building relationships and community.

The Clarifier 

WEEKS 3 - 5

I’ll spend time getting up close and personal with 3 other competitors in your space. I’ll look at their messaging, their lead magnets, their audience, their social media presence. And I’ll find key differences in their positioning versus yours, allowing you to fill the gaps and speak a message that resonates and feels authentic. 

I’ll also reach out to 3 of your past clients or close friends, inviting them to a 20 minute interview where we’ll talk about their relationship with you and the ways they perceive your greatest strengths.

Oftentimes, these conversations reveal powerful insights on your KEY strengths (the ones you may be likely to diminish or overlook), and they allow us to gain a more holistic perspective on exactly how to position you for success.

You’ll receive ALL the transcripts (if you want them), and you will absolutely be able to use them for future messaging gold as you start to build out your website and other marketing messaging. 

Your Diamond Story™ 

WEEK 6

Your Diamond Story is a comprehensive and highly personal declaration that tells every detail that makes you unique + authentic. 

Divided into the 3 core questions of THE UNbrand METHOD® and your worldview, your Diamond Story will provide clarity and strategy on. . . 

Your Purpose 
Your Values 
Your Promise 
Your Voice

Your Differentiators 
Your Story
Your Community
Your Impact

Its purpose is to serve as your authentic code, the DNA to your flawless gem. And every page of the your Diamond Story will clarify your vision, drive your messaging, and guide you (and your team) as you continue to refine and expand your brand. 

Most importantly, it will keep you focused, confident, and inspired, making sure that the only shiny object you chase is the strong and beautiful brand you’ve already built.  

We’ll talk over the insights in your Diamond Story and review the best practices you need to start thinking about as you begin to lead with your foundational identity. 

And you'll even walk away with wireframe copy for your HOMEPAGE & copy starters for your ABOUT & SERVICES PAGES. This means that the majority of the copy you'll need for your website is ALREADY INCLUDED in the pages of your DIAMOND STORY. 

Discover + define your values and know how to integrate them into your everyday business decisions 

Find your true north and know how to stay aligned and on track, even when life throws curveballs at you + your business 

Know exactly WHO you’re reaching and WHY you’re uniquely created to help them 

Learn how to connect the dots between your mission and your audience’s desires and needs

Learn how to handle your audience’s objections

Talk about your strengths and share your story without feeling like you’re bragging or making empty promises 

Fast-track your messaging and focus on saying exactly what your audience needs to hear

Chase away impostor syndrome when it shows up (because no matter how strong you are, it will still show up from time to time) 

Ditch the comparison game and know how to show up strong (even in the midst of a competitive market)

You’ll also GET 4 BONUS PRIVATE COACHING CALLS where we'll set big goals and then map out a plan to achieve them. 

Goal setting: What needs to happen in the next 6 months for you to successfully implement your Diamond Story? 

Goal-achieving: We’ll pick one of the goals you’ve set and set specific milestones and begin building a very specific strategy towards helping you achieve it. 

WITH YOUR DIAMOND STORY™, YOU’LL BE ABLE TO...

PARAGON™ is for women who who know they've been selling themselves short for too long and are ready to stake their claim on clarity, confidence, and rock-solid direction.

So if you...

want a story that sounds like YOU (instead of everyone else)

want to build a strong foundation that won't shift and fall when the world gets wobbly 

want to learn how to speak about who you are and what you do with confidence, clarity, and authority 

want to discover how to spend your time standing OUT from the competition (instead of spinning wheels trying to keep UP with them)

want to partner with someone who will help you see the REAL you 

want to know exactly how to show up -- in your home, in your office, in your friendships, in your business, in your brand




...then welcome to PARAGON™.

PARAGON™ helps find your message and create your strategy without sacrificing an ounce of your core values. 

"Meeting Lindsay was a big win. Her energy is great and her expertise was really valuable to us. . . . If you need guidance and direction about making your copy more impactful, clear, and targeted at your audience while maintaining your core values you should ABSOLUTELY work with Lindsay."

- Jennie Rodgers 

PARAGON™ doesn’t make space for cookie cutter marketing practices (unless, of course, you’re actually making cookies). 

"Lindsay stands out from the rest and won't give a cookie-cutter solution. She will create work that's unique to you."

- Lauren Majors 

PARAGON™ is like that first friend who sees you deeply for the very first time. 

"I almost cried when I read my Authenticity Guide for the first time. Not only was it powerful to read my thoughts in someone else’s words, Lindsay became a cheerleader, coach, and friend when I needed her most."

- Amy Paine  

PARAGON™ helps you create a brand that stands for something.

"How do you get the type of clarity and direction you need? You work with one of the top leaders in the online marketing industry. Lindsay f*ckin' Hotmire. There's no one like her. 

Lindsay is the go-to visionary who's demanding more from brands, and won't settle for mediocrity, formulas, and copycats. Work with Lindsay if you want to create a brand that stands for something, connects in a deep way, and moves through this world like nothing before.

I can't recommend Lindsay enough. She's the real-deal in a world full of wannabees."

- Kira Hug, Co-founder, The Copywriter Club 

DURING PARAGON™, YOU WILL...

Meet with me in-person at least two times via Zoom. These meetings last one to two hours, and sometimes they’ll go longer just so we can make sure to leave no stone uncovered.

Have access to me via email to follow-up on any questions that may come up during our 6 weeks together (plus 4 bonus coaching calls).

Use Trello and Google Drive to keep us on time, on track, and completely organized. 

With PARAGON™, you’ll receive...

Authenticity tools (like the worldview framework and The Johari Window) to help you build a business that feels authentic to you and resonates with your target audience.

Your very own Success Guide (think of this like a journal I send to you after each of our calls.) I'll lay out the important parts of our conversations that you won't want to forget and point you to resources that will help you uncover your wow factor. 

A Perfect-Audience Roadmap™ that reveals all the never-before-asked secrets from your audience (along with a Tell-All Report that highlights the need-to-know strengths and weaknesses of your competitors).

Your very own Diamond Story™, a beautiful, digital + printable guide that will keep your vision and your actions aligned (even during the hardest days). Your Diamond Story is packed with messaging nuggets that will simplify all of your other marketing collateral, from your about page to your service offerings.  

Wireframe copy to your homepage (plus copy starters for your About & Services pages) so you know how to capture your audience's attention right out of the gate. 

6 weeks of my intense and intentional focus on you, your heart, your messaging, your brand, and your success.

4 bonus coaching calls where we'll set big goals and then map out a plan to achieve them. 

 IF YOU’RE READY TO Own your story and grow your business, let's get started.

ONE-TIME PAYMENT OF
$3,500
APPLY NOW
TWO MONTHLY PAYMENTS OF
$1,750
APPLY NOW
Your Purpose Is Bigger Than Dollars and Cents. 
It's pure heart and soul.

Have some questions?

PARAGON™ is a BIG investment. 

The bigger investment is the money you’ll lose when you try to build a brand without having a clear vision and without really understanding the core pieces of your identity. 
PARAGON works simply because it helps you stand face to face with your invisible motivator: your worldview. It helps you understand why you’re here. It helps you define what’s gone wrong with your world. And it helps you see exactly HOW you can fix it. 

Clarity of vision and confidence in purpose simply cannot exist unless you think through these foundational questions, and when you do think through these questions, everything begins to shift. 

PARAGON™ isn’t about marketing or branding. It is about YOU. And that is where PARAGON™’s difference begins. 

PARAGON™ believes that you cannot build a successful brand until you understand the core pieces of your identity. It believes that when you build your brand on YOUR values, you can stand strong even when everything around you starts to shift. (Just look at all the brands that faltered during the COVID-19 pandemic. Many brands failed because they had built their foundation on someone else’s philosophies, and when push came to shove, they didn’t know how to survive.)  

But once you begin to see how your mind ticks and why your heart beats (from a philosophical and psychological level), putting the pieces together for your brand (and holding them all together when tough days show up on your front doorstep) begins to feel like you’re slipping on your favorite pair of shoes. 

No. If you don’t want to ask hard questions and commit to doing deep work, then PARAGON™ is not the right program for you. 

PARAGON™ is focused on building a sustainable brand. When you finish, you’ll have a foundation that will remain with you — even as you grow and evolve as a brand and as a person. PARAGON™ is NOT about quick and easy fixes. It’s not designed to help me attract as many people as possible, just so I can make a quick dollar. It’s about me showing up to help you clarify your vision and make the greatest impact. 

Sure you can. But if you want to move past your own limitations, then you need a partner to do this part of the journey with you. 

PARAGON™ helps you define your values, but it also helps you see where you aren’t living out those values consistently. PARAGON™ helps you identify the places where you’re leading with bias and assumption versus truth and objectivity. And it helps you define your community by encouraging you to build relationships that signal honesty, truthfulness, and sincerity. 

When you build a brand in the bubble of your own life, it’s hard to discover the habits and hang-ups that are getting in your way. Fresh perspective and hard-earned wisdom are worth inviting into your brand, and if you do that at the start, you won’t have to backtrack later.

Maybe it’s just a personal mission for me. I’ve spent over 4 decades of my life learning what it’s like to be treated like the pretty face in the room, the woman who would have really good things to share, if only she weren’t a woman. 

I also know how hard it is to build a business when you’re using a man’s rules: You might make it work, but it never feels quite right. 

Women don’t need to find their voices. They just need a platform to use their voices, and this is what PARAGON™ helps you achieve. 

Maybe. 

Do you feel like you have a fuzzy understanding of what your brand is (and who you are)? Do you feel like you’re still trying to figure out what sets you apart from anyone else in your industry? Are you trying to find the right message and the right product? If your answer is YES to any of these, then yes, PARAGON™ is for you. 

Absolutely. The year was 2006, and when I learned that 15,000 hogs were going to be surrounding my entire community, I launched into full-on activist mode. These weren’t your regular ol’ 3 little piggies. These were 15,000 hogs whose owner had skirted every legal loophole and escaped the oversight of every governmental watchdog. Our air, our water, our land. . . it was all in extreme danger. Almost overnight, I went from passive observer to agricultural expert. I traveled to the Statehouse and met with Senators and Representatives. I spent my days meeting with community leaders, health departments, and every possible government office. And I spent hours listening to the stories of rural residents throughout my entire state of Ohio — all in an attempt to fight against one of the largest special interests groups in the entire nation. 

Did I win? Not in a big way. 

Did it change my life? Yes (and in a big way). 

Would I do it again? Absolutely. 

Have some questions?

This is a big investment. How do I know it will work? 

PARAGON™ is a BIG investment. 

The bigger investment is the money you’ll lose when you try to build a brand without having a clear vision and without really understanding the core pieces of your identity. 

PARAGON™ works simply because it helps you stand face to face with your invisible motivator: your worldview. It helps you understand why you’re here. It helps you define what’s gone wrong with your world. And it helps you see exactly HOW you can fix it. 

Clarity of vision and confidence in purpose simply cannot exist unless you think through these foundational questions, and when you do think through these questions, everything begins to shift. 

I’ve taken so many marketing courses and enrolled in too many programs already. How is PARAGON™ different? 

PARAGON™ isn’t about marketing or branding. It is about YOU. And that is where PARAGON™’s difference begins. 

PARAGON™ believes that you cannot build a successful brand until you understand the core pieces of your identity. It believes that when you build your brand on YOUR values, you can stand strong even when everything around you starts to shift. (Just look at all the brands that faltered during the COVID-19 pandemic. Many brands failed because they had built their foundation on someone else’s philosophies, and when push came to shove, they didn’t know how to survive.)  

But once you begin to see how your mind ticks and why your heart beats (from a philosophical and psychological level), putting the pieces together for your brand (and holding them all together when tough days show up on your front doorstep) begins to feel like you’re slipping on your favorite pair of shoes. 

I’m not really sure I want to get vulnerable and ask deep questions. Is PARAGON™ right for me? 

No. If you don’t want to ask hard questions and commit to doing deep work, then PARAGON™ is not the right program for you. 

PARAGON™ is focused on building a sustainable brand. When you finish, you’ll have a foundation that will remain with you — even as you grow and evolve as a brand and as a person. PARAGON is NOT about quick and easy fixes. It’s not designed to help me attract as many people as possible, just so I can make a quick dollar. It’s about me showing up to help you clarify your vision and make the greatest impact. 

Can’t I just read a good marketing book or do this all on my own? 

Sure you can. But if you want to move past your own limitations, then you need a partner to do this part of the journey with you. 

PARAGON™ helps you define your values, but it also helps you see where you aren’t living out those values consistently. PARAGON™ helps you identify the places where you’re leading with bias and assumption versus truth and objectivity. And it helps you define your community by tuning into your community, encouraging you to build relationships that signal honesty, truthfulness, and sincerity. 

When you build a brand in the bubble of your own life, it’s hard to discover the habits and hang-ups that are getting in your way. Fresh perspective and hard-earned wisdom are worth inviting into your brand, and if you do that at the start, you won’t have to backtrack later. 

Why is PARAGON™ designed for women? 

Maybe it’s just a personal mission for me. I’ve spent over 4 decades of my life learning what it’s like to be treated like the pretty face in the room, the woman who would have really good things to share, if only she weren’t a woman. 

I also know how hard it is to build a business when you’re using a man’s rules: You might make it work, but it never feels quite right.

Women don’t need to find their voices. They just need a platform to use their voices, and this is what PARAGON™ helps you achieve. 

I already have a brand. Is this for me? 

Maybe. 

Do you feel like you have a fuzzy understanding of what your brand is (and who you are)? Do you feel like you’re still trying to figure out what sets you apart from anyone else in your industry? Are you trying to find the right message and the right product? If your answer is YES to any of these, then yes, PARAGON™ is definitely for you. 

Did you really launch an all-out-offensive against 15,000 hogs? 

Absolutely. The year was 2006, and when I learned that 15,000 hogs were going to be surrounding my entire community, I launched into full-on activist mode. These weren’t your regular ol’ 3 little piggies. These were 15,000 hogs whose owner had skirted every legal loophole and escaped the oversight of every governmental watchdog. Our air, our water, our land. . . it was all in extreme danger. Almost overnight, I went from passive observer to agricultural expert. I traveled to the Statehouse and met with Senators and Representatives. I spent my days meeting with community leaders, health departments, and every possible government office. And I spent hours listening to the stories of rural residents throughout my entire state of Ohio — all in an attempt to fight against one of the largest special interests groups in the entire nation. 

Did I win? Not in a big way. 

Did it change my life? Yes (and in a big way). 

Would I do it again? Absolutely. 

I feel like I’ve already done this work and I really just want you to write my copy. Can’t we skip PARAGON™ and just write my messaging? 

I DO offer message coaching and day rates. With these services, I'm not writing copy for you. Instead, I'm optimizing what you've got and working alongside you to bring out the best parts of who you are. If that sounds like something you want, then let's talk more. 

Here's the caveat, though: If you’re STILL struggling to figure out what your messaging is supposed to be, then you’ve probably not done the work as deeply as you think you have. 

There are LOTS of writers out there who will churn out a message for you, and they might even do some competitor research and talk to your ideal customers. But. . . unless you’re willing to really dig in and take a hard look at WHO you are, then you’re not building your business on YOUR foundation. Instead, you’re using a borrower’s mentality, and eventually, that foundation will start to weaken. It’s always cheaper to start with a strong foundation first, and this is why I always encourage starting with PARAGON™. 

My Guarantee

PARAGON™ doesn’t promise 10X results, nor does it make the infomercial promise of “if you don’t see improvements in 30 days, you’ll get your $$ back.” 

PARAGON™ isn’t an infomercial. It is an investment, and it is real life. So my guarantee is simple: I show up as a relentless friend who is committed to helping you see clearly and confidently. 

I guarantee that if you do the work and show up for PARAGON™ in a deeply vulnerable, honest, and committed way, you will emerge with a clearer vision and a better understanding of who you are and what your brand needs to be.  

You will own your space in the market. 

You will own your powerful voice.

You will own your values. 

You will own your impact. 

THIS IS YOUR TIME.

With PARAGON™, you will spend 6 weeks building the foundational pieces of your brand. 

And perhaps most powerfully, because you will know exactly WHO you are, you will know exactly how to tell your story and own your place in the world. 

ONE-TIME PAYMENT OF
$3,500
APPLY NOW
TWO MONTHLY PAYMENTS OF
$1,750
APPLY NOW