You know that feeling you get when you hear a story that feels like it was written just for you?
Story was designed to work like magic
But as a business owner, you're not sure how to create that magic -- and that's not for lack of trying.
You've spent hours writing and rewriting your sales copy.
You've gotten advice from friends and colleagues and taken good, long looks at your competitors.
You've had conversations with prospects and tried to explain what you do and how you do it, but (to paraphrase Shakespeare), something is rotten in the state of Denmark, and you've tried everything in your encyclopedia to figure it out.
You know you need a message that connects with your right-fit clients.
You know you need offers that will actually sell.
You know you need to do something different, but you just haven't figured out where to start.
The magic in your story starts with a story-shifting reframe that helps you connect the dots from your big vision to the brand story you need to tell.
"You so clearly get me and you nailed it over and over!"
What a joy to work with you! And what you do and how you do it is amazing!
I was nearly in tears when I read your journal that you sent to me because you so clearly "get me" and you nailed it over and over!
I have my work cut out for me now from the work we've done so far.
I thank you so much for your work - your amazing and beautiful work!
"Business conversations are easier to have now that I can communicate my story and how I best serve others."
Pure awesomeness is what you can expect.
For me what that meant is clarity around what I do.
I had too many ways to serve clients and needed to gain clarity around how I can best serve clients instead of saying yes to everyone and everything.
The Power Hour gave me a high level road map of where to go and how I can get there. I would need to fill in the details; but even then, my experience had some of the details for me to focus on. It's not boiler plate work, it's more customized for you. She listens and is able to hear what I was really saying.
"I was able to get my signature offer up on my website before my first paid gig at a national conference!"
Working with Lindsay is well worth the investment.
I wouldn't want to work with anyone else! I was able to get my signature offer up on my website before my first paid gig at a national conference!
I feel confident in what I have to offer, relieved to have this crossed off my to-do-list, inspired to move forward, and grateful to have Lindsay in my corner.
"Lindsay has given me direction, clarity and focus so I don't waste any time getting the business off on the right foot."
I've love working with Lindsay and I always look forward to our calls and what valuable bits of wisdom I'll be able to take with me.
Lindsay is always concise in her questions and advice. She has a calm and confident personality that helps the other person feel like they are in good hands.
I always feel less confused and overwhelmed after we talk. I leave feeling inspired and empowered! You'll almost feel like she is holding your brain for you to help point out the path & next-steps. Your brain is then able to be handed back over to you. It has been cleaned, de-cluttered and fine tuned to zero in on what task is most important for the next step in the plan. It's a freeing, yet empowering, feeling.
POWER HOUR
4 one-hour coaching sessions where we get up close and personal about all things brand story.
We'll talk about your audience, your business goals, your service offerings, and your story copy.
You'll get a recording of all our calls, a copy of my notes, access to templates and resources, and email access for added thoughts, resources, and editing.
This is perfect for coaches, consultants, and small business owners who have spent some time thinking through who they are and what they offer - but just haven't found the right words to put it all together.
60 minutes where we’ll dig into your brand story and get incredibly clear about how to reach the people you want to serve.
We'll talk about where you've been and where you're headed, and then I'll give you fast-action steps that you can implement IMMEDIATELY (no fancy new website or expensive marketing team needed).
This is perfect for you if you already have a website and story copy and are looking for the missing links between what you've already done and what you need to do.
STORY COACHING
Who's Lindsay Hotmire, anyway?
If you're looking for a few of the hard numbers. . . I've helped clients turn leads into sales with landing pages that have boasted a 60% conversion rate (soaring past a 2% industry standard).
I've overhauled a content strategy to increase lead targets by 30% and add nearly $1 M in additional revenue. I've helped build and execute a successful brand launch to successfully secure the transfer of more than $3.4 B in assets. And I've used research and strategy to initiate capital projects ranging from $100 M to $500 M .
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I am a sucker for a good bourbon old-fashioned. Mostly because you can't guzzle down a drink like that. You've got to savor it. . . and that means you've also got to pull up a chair and get ready for some great one-on-one time with the people you're sharing it with. I am a question-asker to my core. I want to know what moves the people around me, and even more, I want to know what makes their hearts go tick-tock.
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“We wanted someone who would look at us from the outside and say, ”This is what the world sees, and I can help you change it so the world can see you as you intend. Lindsay does exactly that, and she does it well.”
Erik jensen, chief strategy officer, predictive roi
