THE STORY LAB

RESOURCES, THOUGHTS, AND insights FOR  business owners who want to amplify the good they're already doing in this world

telling better brand stories, TOGETHER.

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You’ve felt the burn of your heart pounding in your chest, racing to marathon-level speeds as you wonder if you’re going to be able to show up with the right words to convince the right client to buy the right package so you can build the right business.  You’ve gone through all the story-finding bootcamps, […]

Here’s why your sales copy keeps missing the mark

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Story, Tools

Long before I was born, author Earnest Hemingway coined a philosophy on writing called The Iceberg Theory.  The idea behind his theory is that as a writer, you should know so much about your idea that you’ll actually need to use FEWER words to engage the reader.  He explains it here:  “If a writer of […]

Why your brand story needs a worldview (and how to find it)

Why your brand story needs a worldview (and how to find it)

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Tools

One of the most powerful aspects of story lies in its ability to turn a ME into a WE.  As business owners and brand leaders, this is perhaps one of the greatest powers we seek to wield.  We want to tell story in order to convince others to join our side.  We want them to […]

Why every business needs a WE story

Why every business needs a WE story

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Story Prompts

It’s a weird phenomenon, really >> this fact that for so many of us, drawing the throughline between our stories and our brands can feel. . .  grueling impossible frustrating tiring hopeless pointless [fill in the blank]. I’m sure there’s some super smart psychological explanation for all of this H.A.R.D., too, but brass tacks, real […]

Two Ways to Find Your Brand Story

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Tools