Endnotes

Essays to help you guard your mission and grow your brand

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If you don’t know the wild story of Oskar Speck, you should. He’s the man who kayaked more than 31,000 miles around the world, spending 1932 to 1939 paddling his way from Germany to Australia. To call him an adventurer shortchanges everything he actually did. Born in 1907, Oskar grew up in Hamburg, Germany. By […]

As a business owner, what does it mean to be satisfied?

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Story

Are we really who we say we are, Lindsay?  At first blush, it felt like a strange question coming from a 20+ year old company.  Building the company from scratch, the founder launched his brand into the world during a time where building businesses felt easier. The markets weren’t saturated with brands and content. People […]

Are you who you say you are?

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Business Strategy, Culture + Identity

TL;DR: Everyone’s talking about culture — ping pong tables, best-place-to-work awards, offsite retreats — but the data tells a different story: most employees are happy, but few are actually engaged. And despite CEOs pouring resources into culture initiatives, more than half still describe their workplaces as toxic. The real problem isn’t culture itself. Culture is […]

Why culture sometimes fails (and what should come first, instead)

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Culture + Identity

I’m currently reading Richard Rohr’s Falling Upward for the second time.  I pulled it down from my bookshelf after talking to a handful of people who feel like their soul is in a wrestling match with the rest of the world.  Careers in flux. Identities in crisis. Life-goals in detour.  Every word of Richard’s is powerful. It’s […]

Forget about telling BIG stories

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Story, Uncategorized