Endnotes

Essays to help you guard your mission and grow your brand

The Age of Strategic Discernment

Featured Insights

Recent Insights

Are we really who we say we are, Lindsay?  At first blush, it felt like a strange question coming from a 20+ year old company.  Building the company from scratch, the founder launched his brand into the world during a time where building businesses felt easier. The markets weren’t saturated with brands and content. People […]

The Age of Strategic Discernment

The Age of Strategic Discernment

REad More

Business Strategy, Culture + Identity

TL;DR: Everyone’s talking about culture — ping pong tables, best-place-to-work awards, offsite retreats — but the data tells a different story: most employees are happy, but few are actually engaged. And despite CEOs pouring resources into culture initiatives, more than half still describe their workplaces as toxic. The real problem isn’t culture itself. Culture is […]

Why culture sometimes fails (and what should come first, instead)

REad More

Culture + Identity

I’m currently reading Richard Rohr’s Falling Upward for the second time.  I pulled it down from my bookshelf after talking to a handful of people who feel like their soul is in a wrestling match with the rest of the world.  Careers in flux. Identities in crisis. Life-goals in detour.  Every word of Richard’s is powerful. It’s […]

Forget about telling BIG stories

REad More

Uncategorized

When a story changes the way you think, the way you move through the world, and the way you see yourself and others, that’s when it takes on the role of something bigger.  It’s no longer just plot and theme and character.  It’s more than the formulaic circle of the hero’s journey.  It becomes alive […]

Become a better leader (and build a stronger brand) with incarnational storytelling

REad More

Story