THE STORY LAB

RESOURCES, THOUGHTS, AND insights FOR  business owners who want to amplify the good they're already doing in this world

telling better brand stories, TOGETHER.

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When author Fonda Lee sits down to write a story, she makes no apology for the pretend worlds she’s building. As a sci-fi author, she’s not exactly invested in truth telling. In fact, it’s safe to say that her entire livelihood rests upon her ability to tell the most outlandish stories.  When I think about […]

We’re building real worlds here

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Tools

A few weeks ago, I permanently closed my business Instagram account.  It was a decision I had been mulling over for months, but like a kid who can never escape the social pressures of junior high, I kept tuning in, kept playing the social capital game, kept trying to fit in to the Millennial-powered platform, […]

Why I left Instagram (as a business owner)

Woman holding a phone looking at her Instagram feed

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Story

In 1910, Russian filmmaker Lev Kuleshov changed the way films would forever be edited.   He had a hunch that if you just zeroed in on an actor’s face, a whole range of emotions could be communicated. And his theory blew the lid on the whole bag of audience manipulation tricks.   Using the EXACT SAME editing […]

This one tool will change the way you see (and tell) your story

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Tools

We are all stepping into story with a very particular paradigm. We each have a worldview that shapes how we see and how we tell stories, and that worldview shapes the TRUTH we emerge with.

And when you don’t know what your paradigm is, when you’ve not done the work of discovering the pieces of your own worldview, then story loses its power – over you + over everyone else in your orbit.

13 Ways to Write a Story

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Tools

Micro-stressors – The big things that would have been tiny things pre-2020; also responsible for road rage and internet rage and mass dysfunctional humanity  These last two years have been chock to the brim full with them – for all of us.  It’s as if the world has become a giant red reverse arrow. Everything […]

Life (in reverse)

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Story Prompts

// It started with Jonathan Gottschall // “You spend 6 years of your life dreaming,” he says in his book, Storytelling Animal.  2,190 days running away from our enemies, crashing in cars, getting killed by strangers, showing up naked in high schools.  Our dreams are rife with struggle, and for good reason, says Gottschall.  They’re […]

What are you going to do with your 8.2 years?

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Story Prompts