THE STORY LAB

RESOURCES, THOUGHTS, AND insights FOR  business owners who want to amplify the good they're already doing in this world

telling better brand stories, TOGETHER.

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I don’t know if haunted is the right word, but over the last year or so, I’ve been visited by a memory over and over again, and I can’t seem to let it go.  It’s as if it’s showing up, trying to teach me something, but I’m just not connecting the dots.  When I was […]

A scary woods and a magic mushroom

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Story

When I was 11 years old, I moved to a new school in northwest Ohio that was colloquially referred to as The Academy.   Their motto was “Excellence is our tradition,” and it wasn’t just a feel good mantra, either. They meant it.   For most kids at The Academy, any grade below an A- induced the […]

Challenging the thin storyline

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Tools

A few weeks ago, I permanently closed my business Instagram account.  It was a decision I had been mulling over for months, but like a kid who can never escape the social pressures of junior high, I kept tuning in, kept playing the social capital game, kept trying to fit in to the Millennial-powered platform, […]

Why I left Instagram (as a business owner)

Woman holding a phone looking at her Instagram feed

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Story

In 1910, Russian filmmaker Lev Kuleshov changed the way films would forever be edited.   He had a hunch that if you just zeroed in on an actor’s face, a whole range of emotions could be communicated. And his theory blew the lid on the whole bag of audience manipulation tricks.   Using the EXACT SAME editing […]

This one tool will change the way you see (and tell) your story

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Tools

We are all stepping into story with a very particular paradigm. We each have a worldview that shapes how we see and how we tell stories, and that worldview shapes the TRUTH we emerge with.

And when you don’t know what your paradigm is, when you’ve not done the work of discovering the pieces of your own worldview, then story loses its power – over you + over everyone else in your orbit.

13 Ways to Write a Story

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Tools

I’ve found myself getting lost in my thoughts more and more lately.  Two days ago, my husband looked at me, concerned, “Are you okay?”  He literally thinks my hearing is going bad, and there’s a deep place in me that thinks maybe he’s right.  I shrug it off. “Lost in my thoughts, more like it,” […]

Stethoscope – not needed

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Story

I see it standing there, roots anchored to soil and dirt. When we first moved to this house in 2014, it was still a baby maple, maybe just 15 feet tall. Eight years later, it’s more than doubled in size. When the weather app shows me that it’s at least 70 degrees outside, we’ll drag […]

The Maple Tree – a metaphor

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Story