"Follow the leader."
That's the message we grew up learning as kids, right?
But now, YOU are the leader, and if you’re ready to stand up and take charge of your business and your brand, then you’ve got to begin with knowing exactly WHO you are.
PARAGON™ helps you cut through all the marketing noise so you can uncover your core identity and build a brand that survives even in the toughest times. You’ve spent your life being anything but typical, and PARAGON™ gives you the overdue permission to count that as your greatest gift.
The BIG WIN was the Authenticity Guide & Messaging Compass. When I read the first page, I literally began to cry. The words on the page perfectly described "me." I was never able to dig deep enough and reveal the "why" of who I am. The guide has given me direction, clarity, and focus so I don't waste any time getting the business off on the right foot.
I'm really impressed with Lindsay's ability to act as part of our team and still maintain her objectivity and focus as our content marketing consultant, as well as our copywriter. Our market and situation are unique, and to be honest, I doubted we would ever find the right person. I was so wrong!
She will create work that's unique to you. . . Our questions were answered about how to move forward and what areas to focus on, again, clearly and concisely. We were heard. We were understood. We were amazed, relieved, and excited. If you're thinking about working with Lindsay, our advice is DO IT.
Lindsay is a brilliant writer. She listens well and leans into complex content in a way that flushes out the deepest part of what the client is trying to say. I know I can depend on her depth of knowledge, her grace, and her willingness to generate the best possible outcome for me and my clients.
When you work with me, we’ll always be focused on one goal: Helping you know WHO you are so you know WHAT to sell. And we’ll use my signature framework to get there.
Using 3 powerful questions, THE UNbrand METHOD® guides you out of the rat race of look-alike, same-same, guru-glazed marketing so you can build an irresistible and authentic brand.
To help you answer those questions, I’ll use my secret superpowers of intuition, critical thinking, story analysis, language decoding, and a toolbox of other skills and ridiculously big words given to us by some of the world’s greatest thinkers and philosophers. (My faves include Husserl, Nietzsche, Heidegger, Van Manen, and even one named Diogenes who was just a wee bit eccentric.)
At its core, THE UNbrand METHOD® is soul work. It’s deep, honest, and sometimes hard, but…
... then THE UNbrand METHOD® is here to tell you something: Your time has come. The world needs your authentic leadership, so let’s get started.