In my happy place

Hi, I'm Lindsay!

copywriter & brand coach for women business owners

If you’ve tried the frameworks and the formulas and the done-for-you templates, but are still feeling like something just isn’t clicking, I’m here to help. 

I’ve been challenging the status quo since 1977. 

For real. 

Maybe it’s because when you’re child number 2, you’ve got to have a little bit of moxie to survive, but the stories in my baby book serve as living proof that Lindsay + status quo have never been the foundation for a solid equation. 


I’m always questioning. 

Always digging deep. 

Always looking for another angle.

For years, this made me feel a bit like a square peg in a round hole. Maybe you’ve got to live 40+ years before realizing the things you hate most about yourself are often the things that make you the strongest. . . or maybe becoming a mama to 4 gorgeous kids allowed me to see the beauty in being WHOLLY YOU and WHOLLY REAL. 

Whatever the reason, I use every ounce of those gifts today, helping purpose-driven women filter through all the noise in today’s marketing world so they can stand out and step up to make their incredible impact. 

For decades, this made me feel a bit like a square peg in a round hole. Maybe you’ve got to live 40+ years before realizing the things you hate most about yourself are often the things that make you the strongest. . . or maybe becoming a mama to 4 gorgeous kids allowed me to see the beauty in being WHOLLY YOU and WHOLLY REAL. 

Whatever the reason, I use every ounce of those gifts today, helping purpose-driven women filter through all the noise in today’s marketing world so they can stand out and step up to make their incredible impact. 

decades

Since 2016, I’ve worked with more than 200 solopreneurs, entrepreneurs, and brands (including brands like IHG, Disney, and Coca-Cola). From brand message strategy to copywriting, I’ve helped every single client cut through the noise to make room for the message that needs to emerge. 

I’ve earned a master’s degree in professional writing, worked hard for certifications in email marketing, launch copy, and conversion copywriting, and studied alongside some of the best teachers, including brand genius Erika Lyremark, CopyHackers’ Joanna Wiebe, Copy Chief’s Kevin Rogers and The Copywriter Club’s Kira Hug and Rob Marsh. 

But in spite of all the tips and tricks and amazing skills I’ve learned from these masterminds, the biggest truth I’ve discovered is that great copy always boils down to our ability to do one thing well...

Be human

And to paraphrase two famous philosophers (Diogenes and Nietzsche), being human is harder than you think. (At least, that is, if you want to be authentic.) 

But you and I have something pretty incredible in common. . . we’re in the business of being authentic simply because we know of no other way to do life. 

So when we work together, here’s the one thing you can count on (actually, make that three).

1.

You will be heard

It’s hard to find the secret to your own message when you have all the noise of your business whirling around in your head, so you need someone who can hear THROUGH the noise and capture the message of your heart. 

2.

You will have a relentless partner

If you’re on this journey alone, God knows we all need more people in our corner. I’ve always been a champion of other people’s dreams. I know no other way of doing business.

2.

YOU WILL HAVE A RELENTLESS PARTNER

If you’re on this journey alone, God knows we all need more people in our corner. I’ve always been a champion of other people’s dreams. I know no other way of doing business.

3.

You will do deep work and find your authentic message 

Not templated work. Not formulaic branding. You’ll take a wide-eyed, honest look at where you’ve been and where you’re going, and then we’ll build a plan to get you there authentically.

3.

YOU WILL DO DEEP WORK AND FIND YOUR AUTHENTIC MESSAGE 

Not templated work. Not formulaic branding. You’ll take a wide-eyed, honest look at where you’ve been and where you’re going, and then we’ll build a plan to get you there authentically.

"If you need guidance on how to make your copy more impactful. . .while maintaining your core values,     you should ABSOLUTELY work with Lindsay."

jenny rodgers, sucess empowerment Strategies
Jenny rodgers, Sucess empowerment

"If you need guidance and direction about making your copy more impactful. . . while maintaining your core values, ABSOLUTELY work with Lindsay."

The UNbrand METHOD®

When you work with me, we’ll always be focused on one goal: Helping you know WHO you are so you know WHAT to sell. And we’ll use my signature framework to get there.

Using 3 powerful questions, THE UNbrand METHOD® guides you into an authentic and raw experience where you dig deep to uncover your truth and emerge with a powerful, story that looks, sounds, and feels like YOU. 

Here’s how it works

WhY AM I HERE?
WHAT’S GONE WRONG WITH MY WORLD?
WHAT CAN I DO TO FIX IT?

To help you answer those questions, I’ll use my secret superpowers of intuition, critical thinking, story analysis, language decoding, and a toolbox of other skills and ridiculously big words given to us by some of the world’s greatest thinkers and philosophers. (My faves include Husserl, Nietzsche, Heidegger, Van Manen, and even one named Diogenes who was just a wee bit eccentric.) 
 
At its core, THE UNbrand METHOD® is soul work. It’s deep, honest, and sometimes hard, but…

IF YOU’RE READY TO LEAP HEAD-FIRST INTO YOUR TRUE, AUTHENTIC SELF (WITHOUT A SMIDGE OF INHIBITION)

IF YOU’RE READY TO DITCH THE OVERWHELM, THE SECOND-GUESSING, AND THE BLIND GAMES OF FOLLOW-THE-LEADER

IF YOU’RE READY FOR AN AUDIENCE WHO SEES YOU, TRUSTS YOU, FOLLOWS YOU, AND CHAMPIONS YOU

IF YOU’RE READY TO KNOW WHY YOU’RE HERE, WHAT’S GONE WRONG WITH YOUR WORLD, AND WHAT YOU CAN DO TO FIX IT 

... then THE UNbrand METHOD® is here to tell you something: Your time has come. The world needs your authentic story, so let’s get started.

The UNbrand METHOD®

When you work with me, we’ll always be focused on one goal: Helping you know WHO you are so you can tell your story and own your place in the world. And we’ll use my signature framework to get there.

Using 3 powerful questions, THE UNbrand METHOD® guides you into an authentic and raw experience where you dig deep to uncover your truth and emerge with a powerful, story that looks, sounds, and feels like YOU. 

Here’s how it works

WhY AM I HERE?
WHAT’S GONE WRONG WITH MY WORLD?
WHAT CAN I DO TO FIX IT?

To help you answer those questions, I’ll use my secret superpowers of intuition, critical thinking, story analysis, language decoding, and a toolbox of other skills and ridiculously big words given to us by some of the world’s greatest thinkers and philosophers. (My faves include Husserl, Nietzsche, Heidegger, Van Manen, and even one named Diogenes who was just a wee bit eccentric.) 
 
At its core, THE UNbrand METHOD® is soul work. It’s deep, honest, and sometimes hard, but…

IF YOU’RE READY TO LEAP HEAD-FIRST INTO YOUR TRUE, AUTHENTIC SELF (WITHOUT A SMIDGE OF INHIBITION)

IF YOU’RE READY TO DITCH THE OVERWHELM, THE SECOND-GUESSING, AND THE BLIND GAMES OF FOLLOW-THE-LEADER

IF YOU’RE READY FOR AN AUDIENCE WHO SEES YOU, TRUSTS YOU, FOLLOWS YOU, AND CHAMPIONS YOU

IF YOU’RE READY TO KNOW WHY YOU’RE HERE, WHAT’S GONE WRONG WITH YOUR WORLD, AND WHAT YOU CAN DO TO FIX IT 

... then THE UNbrand METHOD® is here to tell you something: Your time has come. The world needs your authentic story, so let’s get started.

Here are a couple of things you should know about me, friend!

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I once became a real-life Joan of Arc as I battled long and hard against 15,000 hogs. I learned way too much about industrialized agriculture and even more about the power of words, and I have those piggies to thank for leading me to this career. 

My favorite book as a kid was Harry the Dirty Dog. The power of transformation apparently spoke to me then, too. 

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5

I got married at 19 and am still married to that man today (24 years later). We’ve done some crazy things together, including hitchhiking our way through France, bunking in an almost-brothel in Paris, and raising 4 amazing kids. 

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I’ve played piano since I was 8 years old and secretly wish I had become an opera singer. In fact, I’ve convinced myself that if writing had not found me first, I’d be traveling the world, giving all the Pavarotti-sound-a-likes a run for their money. (Of course, all the patrons would need to be tone-deaf to appreciate my singing skills.)

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I once found a 4-karat diamond ring that had been lost in the sand. The woman who had lost it had surrendered to despair, and although I didn’t know her, I knew I couldn’t let her give up. I crouched down and dug through the hot Bahamian sand, searching for any glimmer of gold or diamond. “It’s lost forever,” she kept saying. Twenty minutes later, I proved her wrong. I knew determination would win the day. It almost always does.

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4

5

Here are a couple of things you should know about me, friend!

1

2

3

4

5

I once became a real-life Joan of Arc as I battled long and hard against 15,000 hogs. I learned way too much about industrialized agriculture and even more about the power of words, and I have those piggies to thank for leading me to this career. 

1

2

3

4

5

My favorite book as a kid was Harry the Dirty Dog. The power of transformation apparently spoke to me then, too. 

1

2

3

4

5

I got married at 19 and am still married to that man today (23 years later). We’ve done some crazy things together, including hitchhiking our way through France, bunking in an almost-brothel in Paris, and raising 4 amazing kids. 

1

2

3

4

5

I once found a 4-karat diamond ring that had been lost in the sand. The woman who had lost it had surrendered to despair, and although I didn’t know her, I knew I couldn’t let her give up. I crouched down and dug through the hot Bahamian sand, searching for any glimmer of gold or diamond. “It’s lost forever,” she kept saying. Twenty minutes later, I proved her wrong. I knew determination would win the day. It almost always does.

1

2

3

4

5

I’ve played piano since I was 8 years old and secretly wish I had become an opera singer. In fact, I’ve convinced myself that if writing had not found me first, I’d be traveling the world, giving all the Pavarotti-sound-a-likes a run for their money. (Of course, all the patrons would need to be tone-deaf to appreciate my singing skills.)

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