Strategic discernment for founders and leaders who've built something worth protecting

CULTURE + BRAND STRATEGIST

Over the last three decades, I've advised founders and leadership teams across dozens of industries. Across every engagement, I've seen the same pattern emerge: Whether the challenge is a rebrand, cultural drift, succession, or stalled growth, the work rarely begins where clients expect it to.

This is why before we decide what needs to change, we first uncover what should never change.

My academic training and decades of experience have shaped my approach, but the deepest truth I've learned in nearly fifty years of life is this: I couldn't do this work without my own values leading the way. . . 

1.

Show up with love 

And not the woo-woo kind of love, either. I'm talking about the self-sacrificing, going-to-the-mattresses kind of love that believes wholeheartedly in that ancient maxim ~ first shall be last and last shall be first. 

2.

lead with grace 

Because when you do this first, you create space for others to show up as 100% real. Grace prioritizes forgiveness and understanding, mercy and love, and there's no other world I wish to live in than the one that's been colored by the power of grace. 

2.

Lead with grace 

Because when you do this first, you create space for others to show up as 100% real. Grace prioritizes forgiveness and understanding, mercy and love, and there's no other world I wish to live in than the one that's been colored by the power of grace. 

3.

Examine everything 

No question is off limits, and no question is ever too big. Truth is never afraid to be challenged and sifted, so you'll never see me run away from hard-to-reconcile ideas. Instead, I'll embrace the wrestling because it's here in the close-up examination where the greatest growth always happens. 

3.

Examine everything 

No question is off limits, and no question is ever too big. Truth is never afraid to be challenged and sifted, so you'll never see me run away from hard-to-reconcile ideas. Instead, I'll embrace the wrestling because it's here in the close-up examination where the greatest growth always happens. 

Meet Lindsay Hotmire

Over the last three decades, I've advised clients across dozens of industries. Across everyengagement, I've seen the same pattern emerge: Whether the challenge is a rebrand, cultural drift, succession, or stalled 

growth, the work rarely begins where clients expect it to.

This is why before we decide what needs to change, we first uncover what should never change.

My academic training and decades of experience have shaped my approach, but the deepest truth I've learned in nearly fifty years of life is this: I couldn't do this work without my own values leading the way. . . 

"I'm where I'm at today because I worked with you. You were like a Sherpa, guiding me to my own personal Everest. You walked beside me and helped me co-create a new narrative for my story in my work, in my business, and in my life. "

Lilly anspacH, ceo, the yuri group
lilly anspach, ceo, the yuri group

"I'm where I'm at today because I worked with you. You were like a Sherpa, guiding me to my own person Everest. You walked beside me, helped me co-create a new narrative for my story in my work, in my business, and in my life. "

I'm listening for the things other people often overlook

Not just what people say, but what they repeat, what they avoid, where language changes from one leader to another, which values show up in decisions, which exist only on the website, and the gaps between what the founder believes and what the organization actually experiences.

Those patterns point us toward the work that matters most, so we solve the right problems — not just the most visible ones.

SEE THE PROCESS

WHEN WE WORK TOGETHER

Here are a couple of things you should know about me, friend!

1

2

3

4

5

I once became a real-life Joan of Arc as I battled long and hard against 15,000 hogs. I learned way too much about industrialized agriculture and even more about the power of words, and I have those piggies to thank for leading me to this career. 

My favorite book as a kid was Harry the Dirty Dog. The power of transformation apparently spoke to me then, too. 

1

2

3

4

5

I got married at 19 and am still married to that man today (28+ years later). We’ve done some crazy things together, including hitchhiking our way through France, bunking in an almost-brothel in Paris, and raising 4 amazing kids. 

1

2

3

4

5

I’ve played piano since I was 8 years old and secretly wish I had become an opera singer. In fact, I’ve convinced myself that if writing had not found me first, I’d be traveling the world, giving all the Pavarotti-sound-a-likes a run for their money. (Of course, all the patrons would need to be tone-deaf to appreciate my singing skills.)

1

2

3

4

5

I once found a 4-karat diamond ring that had been lost in the sand. The woman who had lost it had surrendered to despair, and although I didn’t know her, I knew I couldn’t let her give up. I crouched down and dug through the hot Bahamian sand, searching for any glimmer of gold or diamond. “It’s lost forever,” she kept saying. Twenty minutes later, I proved her wrong. I knew determination would win the day. It almost always does.

1

2

3

4

5

Here are a couple of things you should know about me, friend!

1

2

3

4

5

I once became a real-life Joan of Arc as I battled long and hard against 15,000 hogs. I learned way too much about industrialized agriculture and even more about the power of words, and I have those piggies to thank for leading me to this career. 

1

2

3

4

5

My favorite book as a kid was Harry the Dirty Dog. The power of transformation apparently spoke to me then, too. 

1

2

3

4

5

I got married at 19 and am still married to that man today (27+ years later). We’ve done some crazy things together, including hitchhiking our way through France, bunking in an almost-brothel in Paris, and raising 4 amazing kids. 

1

2

3

4

5

I once found a 4-karat diamond ring that had been lost in the sand. The woman who had lost it had surrendered to despair, and although I didn’t know her, I knew I couldn’t let her give up. I crouched down and dug through the hot Bahamian sand, searching for any glimmer of gold or diamond. “It’s lost forever,” she kept saying. Twenty minutes later, I proved her wrong. I knew determination would win the day. It almost always does.

1

2

3

4

5

I’ve played piano since I was 8 years old and secretly wish I had become an opera singer. In fact, I’ve convinced myself that if writing had not found me first, I’d be traveling the world, giving all the Pavarotti-sound-a-likes a run for their money. (Of course, all the patrons would need to be tone-deaf to appreciate my singing skills.)


Protect what makes your company exceptional

As your advisor and strategist, I don't use one-size-fits-all approaches to burn and churn out clients.

I'm relationships-first because I believe that the best results only come from taking the time to truly connect who you are to what you do. 

I work with a small number of clients each year, and if you'd like to see what working together might look like, jump on my calendar and let's talk. 

Prefer email instead? let's chaT.