A stalled growth curve, inconsistent messaging, cultural drift, a difficult transition. From the outside they can look alike, but each needs a different response.
That’s why the work begins with listening, not with answers.
Before we decide what needs to change, we find what should never change.
Before we decide what needs to change, we find what should never change.
how we work together
Positioning + Audience | Offers + Strategy | Messaging | Growth Levers | Rollout
Then we put it to work. We discern our way forward by deciding what matters, what stays, and what doesn’t, and build the positioning, messaging, and plan that carry it forward.
discern
04
We sit down together and I show you what I heard. This is the moment most founders recognize themselves. We refine it until the story being told is unmistakably yours, because it always was.
hand it back
03
Patterns + Gaps | Beliefs + values | Your story, in your words
I find the patterns underneath everything I’ve heard, including the gaps between what you believe and what your organization experiences, and put the truth of who you are into clear language.
name
02
We start with you, then widen the circle to your leaders, your team, and the clients you serve. I’m listening for what people repeat, what they avoid, and where the story changes from one person to the next.
listen
01
What actually happens
Founder Conversations | Leadership Team Interviews | Client Interviews | Research
Positioning and strategy built on that truth, not on trends
Messaging that guides your next move, from hiring and growth to marketing and external communication
A foundation you can return to for every decision, through growth, succession, or sale
What you'll walk away with
Grow, pivot, or scale without losing themselves
Bring leadership, brand, and team into alignment
Build a culture that matches their values (not just their goals)
Protect what matters through succession or scale
Founder- and owner-led businesses, typically $500K to $20M in revenue, whose leaders measure success through mission, not just quarterly returns. Usually, they’re ready to:
Who it's for
"If you’re thinking about working with Lindsay, just do it! And be prepared to cry... in the best kind of way."
You are such a light! I admire how you're able to hold the tension between being both a calm and grounding presence and a challenging and courageous coach. I just love you!
If you’re thinking about working with Lindsay, just do it! And be prepared to cry... in the best kind of way.
Before working with Lindsay, I felt like I was at a tipping point. I had spent the past few years honing my craft and growing my business while I was navigating a lot of personal ups and downs. I had been working (and maybe even hiding) in the background. No marketing. Not even a fully functional website. For a while that low profile worked for me. But now I'm ready to use my voice more... build more authority... own my expertise. However, I was having a hard time aligning my work with what truly moves me as a human being. Spotting the connections and themes like I do for my own clients.
Working with Lindsay, I felt energized, grounded, and seen. It gave me clarity on how the aspects of my work + passions can align together beautifully.
"Pure awesomeness is what you can expect.""
I knew I had something worth sharing with clients but could not formulate it into concise words, patterns, shapes or anything else. I wanted to be able to articulate clearly to clients.
Business conversations are easier to have now that I can communicate my story and how I best serve others. When you work with Lindsay, pure awesomeness is what you can expect.
For me what that meant is clarity around what I do. I had too many ways to serve clients and needed to gain clarity around how I can best serve clients instead of saying yes to everyone and everything. I now have a high level road map of where to go and how I can get there. It's not boiler plate work, it's more customized for you. She listens and is able to hear what I was really saying.
"Lindsay opened my eyes to ways I wasn't owning my space."
Before we started working together, I felt a bit all over! I started realizing it was time for me to make a shift -- my energy and focus were moving more towards working solely with attorneys. As this became my focus, I found myself developing future programs in my mind, reading books and the wheels were churning. I was struggling with trusting my gut and energy. I was worried about creating a niche that was too narrow. I had a thriving practice that was only expanding and was wondering how it would be to start building a new business while I already had one that was growing. Wondering if I was on the right path and if I could make my passion a "job," and feeling like I needed to organize my thoughts and ideas, led me to Lindsay.
Lindsay listened.
No one else understood what I was trying to accomplish and where I wanted to go. She heard me and opened my eyes to blind spots and ways I wasn't owning my space and accomplishments.
The first conversation is just a conversation.
Tell me what you’re carrying. I’ll listen. And if I’m not the right fit, I’ll tell you.
