You’ve grown.
Your business has evolved.
But the way you move ~ the way you lead, decide, and plan ~ doesn't reflect who you are or who you want to become. You've focused so much on metrics and outcomes that you're not sure you're communicating what matters most: your mission, your values, the most human parts of your brand and culture.
That brand drift is more than a tension. It’s a drag on momentum. A hidden cost to your culture. A quiet reason you're not growing or well-positioned for your next best move.
The Inside/Out Method™ helps you pause with purpose ~ so you can realign around what’s most true, and rebuild from the inside out.
Stop brand drift and anchor your brand to what matters most
You’ve grown.
Your business has evolved.
But the way you move ~ the way you lead, decide, and plan ~ doesn't reflect who you are or who you want to become. You've focused so much on metrics and outcomes that you're not sure you're communicating what matters most: your mission, your values, the most human parts of your brand and culture.
That brand drift is more than a tension. It’s a drag on momentum. A hidden cost to your culture. A quiet reason you're not growing or well-positioned for your next best move.
The Inside/Out Method™ helps you pause with purpose ~ so you can realign around what’s most true, and rebuild from the inside out.
The Inside/Out Method™ helps you align identity, culture, and strategy — so you can. . .
"If you’re thinking about working with Lindsay, just do it! And be prepared to cry... in the best kind of way."
You are such a light! I admire how you're able to hold the tension between being both a calm and grounding presence and a challenging and courageous coach. I just love you!
If you’re thinking about working with Lindsay, just do it! And be prepared to cry... in the best kind of way.
Before working with Lindsay, I felt like I was at a tipping point. I had spent the past few years honing my craft and growing my business while I was navigating a lot of personal ups and downs. I had been working (and maybe even hiding) in the background. No marketing. Not even a fully functional website. For a while that low profile worked for me. But now I'm ready to use my voice more... build more authority... own my expertise. However, I was having a hard time aligning my work with what truly moves me as a human being. Spotting the connections and themes like I do for my own clients.
Working with Lindsay, I felt energized, grounded, and seen. It gave me clarity on how the aspects of my work + passions can align together beautifully.
"Pure awesomeness is what you can expect.""
I knew I had something worth sharing with clients but could not formulate it into concise words, patterns, shapes or anything else. I wanted to be able to articulate clearly to clients.
Business conversations are easier to have now that I can communicate my story and how I best serve others. When you work with Lindsay, pure awesomeness is what you can expect.
For me what that meant is clarity around what I do. I had too many ways to serve clients and needed to gain clarity around how I can best serve clients instead of saying yes to everyone and everything. I now have a high level road map of where to go and how I can get there. It's not boiler plate work, it's more customized for you. She listens and is able to hear what I was really saying.
"Lindsay opened my eyes to ways I wasn't owning my space."
Before we started working together, I felt a bit all over! I started realizing it was time for me to make a shift -- my energy and focus were moving more towards working solely with attorneys. As this became my focus, I found myself developing future programs in my mind, reading books and the wheels were churning. I was struggling with trusting my gut and energy. I was worried about creating a niche that was too narrow. I had a thriving practice that was only expanding and was wondering how it would be to start building a new business while I already had one that was growing. Wondering if I was on the right path and if I could make my passion a "job," and feeling like I needed to organize my thoughts and ideas, led me to Lindsay.
Lindsay listened.
No one else understood what I was trying to accomplish and where I wanted to go. She heard me and opened my eyes to blind spots and ways I wasn't owning my space and accomplishments.
Brand drift doesn’t happen overnight. It creeps in slowly ~ through small decisions, shifting priorities, and messages that start to sound just a little off. Over time, what once felt clear and confident starts to blur.
For small business owners in the grow or sell stage, that drift isn’t just frustrating ~ it’s costly.
It can water down your reputation, confuse your team, and chip away at the value you’ve built.
My Inside/Out Method exists to stop that slide. When your identity, culture, and strategy line up, your brand stops blending in and starts showing up with unmistakable clarity.
Why this work matters
How the Inside/Out Method™ works
This isn’t a plug-and-play template. It’s a guided process designed to meet you at your current inflection point and equip you for what’s next.
We move through four intentional layers of work:
CULTURE
IDENTITY
strategy
expression
WHAT'S MOST SACRED + TRUE?
We name the beliefs, values, and stories that sit at the core of your work — what guides how you move and why you exist beyond profit.
→ Outcome: A clear, grounded Identity Map that becomes your decision filter
HOW DO WE ALIGN WITH THAT TRUTH?
We surface the unspoken norms, behaviors, and tensions shaping your culture — and assess how they support or sabotage your vision.
→ Outcome: A Culture Code that helps you lead with intentionality and coherence
HOW DO WE ACT ON THAT TRUTH?
We assess your current or upcoming plans and clarify what’s congruent, what’s not, and what needs to shift.
→Outcome: A Strategic Messaging Plan that keeps growth anchored and scalable
HOW DO WE SHARE THAT TRUTH WITH THE WORLD?
We translate alignment into action — whether it’s how you lead, communicate, hire, brand, or build your team culture.
→ Outcome: Deliverables and action plans that support real-world execution without losing your center
IDENTITY — WHAT'S MOST TRUE?
We name the beliefs, values, and stories that sit at the core of your work — what guides how you move and why you exist beyond profit.
→ Outcome: A clear, grounded Identity Map that becomes your decision filter
CULTURE — HOW DO WE ALIGN WITH THAT TRUTH?
We surface the unspoken norms, behaviors, and tensions shaping your culture — and assess how they support or sabotage your vision.
→ Outcome: A Culture Code that helps you lead with intentionality and coherence
STRATEGY — HOW DO WE ACT ON THAT TRUTH?
We assess your current or upcoming plans and clarify what’s congruent, what’s not, and what needs to shift.
→ Outcome: A Strategic Messaging Plan that keeps growth anchored and scalable
EXPRESSION — HOW DO WE SHARE THAT TRUTH WITH THE WORLD?
We translate alignment into action — whether it’s how you lead, communicate, hire, brand, or build your team culture.
→ Outcome: Deliverables and action plans that support real-world execution without losing your center
It's built for those who want to. . .
Align leadership, brand, and team with a deeper purpose
Get unstuck from strategy that feels off or disconnected
Build a culture that matches your values (not just your goals)
Lead with clarity and grow without guesswork
What you'll walk away with
A documented Culture Code that reinforces desired behaviors
Strategic clarity through the lens of alignment
Deliverables and action plans to guide your next move
Tools you can return to again and again
