Brand identity + culture consulting for professionals and small business owners who are ready to grow, pivot, or sell

Build what matters.
Profit with purpose.
Lead with heart.                 

3 signs your culture story needs another look

You’ve outgrown where you started.

You know it.
Your team feels it.
Your brand shows it.

But traditional strategy doesn’t account for misalignment. It glosses over the real work ~ how you lead, how your culture functions, and who you’ve become.

That’s where I come in.

I help professionals and small businesses recalibrate ~ bringing identity, culture, and strategy back into alignment so your next move is clear, confident, and congruent.

No hype.
No hollow messaging.
Just honest insight, sharp thinking, and guidance built around you.


When you've built something different, you need something different

LET'S WORK TOGETHER

You’ve outgrown where you started.

You know it.
Your team feels it.
Your brand shows it.

But traditional strategy doesn’t account for misalignment. It glosses over the real work ~ how you lead, how your culture functions, and who you’ve become.

That’s where I come in.

I help professionals and small businesses recalibrate ~ bringing identity, culture, and strategy back into alignment so your next move is clear, confident, and congruent.

No hype.
No hollow messaging.
Just honest insight, sharp thinking, and guidance built around you.









When you've built something different, you need something different.

let's work together

Sound familiar? 

READ client love notes

"We're stuck." I'm not getting traction in my business, but I don't know why. I've tried masterminds, courses, coaching. I need someone who sees me and doesn't assume they know what I need. 

"We're pivoting." I'm walking away from a 20+ year career, and I'm not sure if I'm qualified for what my heart wants me to do next. 

"We're selling." I've poured my heart, soul, blood, and tears into this business, but I don't think I've codified the magic of this place. What happens to my culture and my team when I'm ready to sell? 

"We need clarity and strategy." We keep running up against the same roadblocks, and I'm not sure what's getting in our way. We need clarity and then a strategy to move forward. 

"We're boring." We sound like everyone else, and no one really knows or understands what makes us so unique. 

"We've lost our way." We're a values-driven business, but those values aren't showing up like they need to (with our team or with our audience).




Clients come to me when they're asking themselves these questions 

THIS WORK HELPS. . .

Professionals 
Business owners 
Entrepreneurs
Leaders 
Organizations
Nonprofits

WHO WANT TO. . . 

Create new businesses
Define and codify your culture
Position your brand
Grow your revenue 
Confidently share who you are and how you're called to impact the world 




BRAND IDENTITY

CULTURE CONSULTING

STRATEGIC ADVISING

Identity, Culture, + Strategy

work with me

BRAND IDENTITY

CLARITY IS YOUR CATALYST.

In 90 days, we’ll name your edge, surface the stories driving you, and build the strategy to move you forward.

CULTURE IS YOUR LEVERAGE.

If you’re ready to grow or let go, culture is your greatest asset. Codify what matters. Guard it through story.

STRATEGY IS YOUR MOMENTUM.

When you know who you are, the next move gets easier. I’ll help you chart it ~ with strategy that scales.

what's my approacH?
SEE WHAT MAKES ME TOCK

I work with changemaking professionals who are ready to grow, pivot or sell  ~ people who are ready to make the next big move but are frustrated because something feels off ~ their message doesn’t resonate, their strategy feels disconnected, and they can’t quite put their finger on what’s wrong. If that sounds like you, then know this. . . 

I help you slow down, dig deeper than quick fixes, and really understand what’s getting in the way. Then we build a strategy that actually fits who you are and where you want to go ~ and I partner with you through the whole process, so you move forward clear, confident, and supported.

It’s personal, practical, and deeply aligned work.




Meet your strategic advisor

words that make me blush in my sleep
KIRA HUG, CO-FOUNDER OF THE COPYWRITER CLUB AND OWNER OF KIRA HUG MEDIA, INC.

"Lindsay is the go-to visionary who's demanding more ."



How do you get the type of clarity and direction you need? You work with one of the top leaders in the online marketing industry. Work with Lindsay if you want to stand for something, connect in a deep way, and move through this world like nothing before.

"Your approach is peaceful and deep, and it breeds strategery!"

You are the peace. . . the quiet space needed to truly dig deep and discover whatever it is that needs to be discovered.

Melanie Dyann, DIY MARKETING SCHOOL

"Lindsay is great at helping you unfold your story."

I am doing work today that aligns with my heart. I'm pursuing big dreams, and I'm not held back by feeling like everything has to fit into a neat tidy box of life.  If you are looking for someone who truly knows how to listen and can help you elevate your purpose, work with Lindsay. She will not disappoint. 

Cesar gellido, sustainablilty entrepreneur

"Lindsay stands out from the rest and won't give a cookie-cutter solution."

She will create work that's unique to you. . . Our questions were answered about how to move forward and what areas to focus on, again, clearly and concisely. We were heard. We were understood. We were amazed, relieved, and excited. If you're thinking about working with Lindsay, our advice is DO IT. 

Lauren majors, sonder health


Ready to find strategic momentum? 

As a brand identity and culture consultant, I don't use one-size-fits-all approaches to burn and churn out clients.

I'm relationships-first because I believe that the best results only come from taking the time to truly connect who you are to what you do. 

I work with a small number of clients each year, and if you'd like to see what working together might look like, jump on my calendar and let's talk. 

Prefer email instead? let's chaT.