Brand drift doesn’t announce itself.
It shows up in small compromises ~ a tagline that doesn’t fit anymore, a client project that doesn’t feel right, a team decision that pulls you away from your core.
Over time, your clarity erodes, your culture loosens, and your brand starts treading water.
That’s brand drift ~ and it’s the difference between growing on purpose (with your values and culture in tact) or evolving into a business that feels like everyone else and isn't making an impact.
My Inside/Out Method helps you detect and correct drift before it defines you ~ by rebuilding your brand from the inside out, aligning who you are with how you grow.
When clarity returns, your difference becomes unmistakable.
Has your brand been quietly losing its edge?
FEATURED ON
Brand drift doesn’t announce itself.
It shows up in small compromises ~ a tagline that doesn’t fit anymore, a client project that doesn’t feel right, a team decision that pulls you away from your core.
Over time, your clarity erodes, your culture loosens, and your brand starts treading water.
That’s brand drift ~ and it’s the difference between growing on purpose (with your values and culture in tact) or evolving into a business that feels like everyone else and isn't making an impact.
My Inside/Out Method helps you detect and correct drift before it defines you ~ by rebuilding your brand from the inside out, aligning who you are with how you grow.
When clarity returns, your difference becomes unmistakable.
Has your brand been quietly losing its edge?
Sound familiar?
"We're stuck." We're not getting traction in our business, but we don't know why. We need someone who digs deep into what we're doing and won't deliver a cookie-cutter solution.
"We're pivoting." We're creating new core offers and changing our brand, but we don't know how to do that without alienating our long-time customers.
"We're selling." We've poured our heart, soul, blood, and tears into this business, but we don't think we've codified the magic of this place. What happens to our culture and team when we sell?
"We need clarity and strategy." We keep running up against the same roadblocks, and we're not sure what's getting in our way. We need clarity and then a strategy to move forward.
"We're boring." We sound like everyone else, and no one really knows or understands what makes us so unique.
"We've lost our way." We're a values-driven business, but those values aren't showing up like they need to (with our team or with our audience).
Clients come to me when they're wrestling with these issues
THIS WORK HELPS. . .
Professionals
Business owners
Entrepreneurs
Leaders
Organizations
Nonprofits
WHO WANT TO. . .
Create new businesses
Define and codify your culture
Position your brand
Grow your revenue
Confidently share who you are and how you're called to impact the world
CLARIFY YOUR DIFFERENCE
CODE WHAT MATTERS
GROW WITH STRATEGY
When you want to stop brand drift in its tracks, you've got to make it personal.
work with me
Clarify your difference
Research + Evaluation
Brand Identity + Brand Positioning
Messaging + Website
1:1 Coaching
Culture Deep Dive
Culture Coding
Story Finding
Storytelling
Digital Marketing Strategy
Strategic Advising
Content + Copywriting
Growth Strategy
I help businesses move past brand drift so they can connect with the right audience, grow the right teams, and live out their mission in an aligned and authentic way.
I work with small businesses who need honest insights from a values-aligned partner, and together, we find new ways to grow and smarter ways to innovate.
Meet your brand partner
"Lindsay is the go-to visionary who's demanding more ."
How do you get the type of clarity and direction you need? You work with one of the top leaders in the online marketing industry. Work with Lindsay if you want to stand for something, connect in a deep way, and move through this world like nothing before.
"Your approach is peaceful and deep, and it breeds strategery!"
You are the peace. . . the quiet space needed to truly dig deep and discover whatever it is that needs to be discovered.
"Lindsay is great at helping you unfold your story."
I am doing work today that aligns with my heart. I'm pursuing big dreams, and I'm not held back by feeling like everything has to fit into a neat tidy box of life. If you are looking for someone who truly knows how to listen and can help you elevate your purpose, work with Lindsay. She will not disappoint.
"Lindsay stands out from the rest and won't give a cookie-cutter solution."
She will create work that's unique to you. . . Our questions were answered about how to move forward and what areas to focus on, again, clearly and concisely. We were heard. We were understood. We were amazed, relieved, and excited. If you're thinking about working with Lindsay, our advice is DO IT.
Ready to find strategic momentum?
As a brand positioning consultant, I don't use one-size-fits-all approaches to burn and churn out clients.
I'm relationships-first because I believe that the best results only come from taking the time to truly connect who you are to what you do.
I work with a small number of clients each year, and if you'd like to see what working together might look like, jump on my calendar and let's talk.
