Ask five people what you stand for ~ do you get the same story, or five polite guesses? When everyone tells it differently, you don’t have a cohesive, anchored brand. You have confusion.


You say you value transparency, but decisions happen behind closed doors. You promise innovation, but ideas die in meetings. When the lived experience clashes with the stated story, trust breaks fast.


Companies grow. Markets shift. People come and go. But if your brand story stays stuck in the past, your team clings to old habits while you’re trying to build what’s next.


If you see yourself here, don’t patch over it with new words on the wall. Fix the brand drift at its root.

I help businesses and professionals uncover the real brand they’re living inside ~ then shape a culture and strategy that actually align with it.

Your brand is shaped by the story you live and tell. Make sure it’s true.

Curious how your positioning holds up? Let’s find out together.

Different people tell different versions of who you are.

Your actions don’t match your words.

No one knows how the brand evolves.

What to do next: