Featured Insights
Recent Insights
When a story changes the way you think, the way you move through the world, and the way you see yourself and others, that’s when it takes on the role of something bigger. It’s no longer just plot and theme and character. It’s more than the formulaic circle of the hero’s journey. It becomes alive […]
REad More
To play on the words of Karl Marx, deconstruction has become the opiate of the marketer. Or slightly more practical, we marketers have become drunk love with criticism. And as I dig into WHY that might be, I think it all circles back to Darwin >> We’re all fighting to survive, believing that if we […]
REad More
Long before I was born, author Earnest Hemingway coined a philosophy on writing called The Iceberg Theory. The idea behind his theory is that as a writer, you should know so much about your idea that you’ll actually need to use FEWER words to engage the reader. He explains it here: “If a writer of […]
REad More
One of the most powerful aspects of story lies in its ability to turn a ME into a WE. As business owners and brand leaders, this is perhaps one of the greatest powers we seek to wield. We want to tell story in order to convince others to join our side. We want them to […]
REad More
