A marketing partnership that gives you what you need, and nothing you don't.
A marketing partnership that gives you what you need, and nothing you don't.
Branding, websites + Marketing for founder-led companies + nonprofits
Identity, messaging, websites, and digital marketing. Built on who you are. Managed from start to finish.
You know marketing matters. You just don't have the hours to learn it well, and the agencies calling you are selling the same thing they sold the last business they called.
"We've spent money on marketing, and I still can't tell you what it's doing for us."
"We used to know exactly who we were. Now we're not sure how to say it."
"Every agency we talk to has a package. Not one of them asked about us."
"I know we need marketing. I just don't have time to figure it out."
Maybe you've said something like this.
sound familiar?
Somewhere along the way, things got blurry. The work outgrew the mission, or drifted from it. You still know why you exist. It's just gotten harder to say, and harder to reach the people who need to hear it.
IF YOU RUN A BUSINESS
if you lead a nonprofit
Most marketing gets sold before anyone has listened: A new website because you're due for one, a campaign because that's what the agency does, a package because it's easy to price.
Discernment is the slower work of listening long enough to know what will actually move you forward, and being honest when that's something neither of us expected to find.
What you need isn't always the quick, one-size-fits-all fix.
Why it's called Discern
Whatever we build comes from what we heard, so none of what you do rests on a guess.
Website assistants that answer like you would, workflows that lighten repetitive work, and AI training that keeps your voice intact.
AI tools
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Brochures, sales sheets, donor and annual reports, signage, and the pieces you hand to people in person.
Print and materials
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SEO, funnels, lead magnets, email sequences, Google and social ads, and the follow-up that turns interest into customers, donors, or volunteers.
Reaching the right people
Website strategy and copy, design and development, landing pages, and refreshes of the site you already have.
Websites
Brand messaging and positioning, your story, visual identity, taglines, a mission and vision refresh, and talking points your team can actually use.
The foundation
No two clients need the same thing. Depending on what comes out of listening, your work might include any of these solutions.
Every solution gets shaped by what we hear.
What we build
One point of contact | Plain-language reporting | Ongoing adjustments
Once it’s live, I keep it working. You have one person to call, I report back in plain language, and we adjust as we learn what’s actually reaching people.
Manage
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Messaging | Website | Print + materials | Digital marketing | AI tools
We build in order: the message first, then everything that carries it. Your website, materials, and digital marketing all come from the same foundation, so every piece sounds like you. I bring in trusted specialists where they’re needed and manage every one of them.
BUILD
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Priorities | What to build | What to skip | Budget + timeline
I tell you what I heard and what I think you actually need. Sometimes that’s a new website. Sometimes it’s getting the message right before anything gets built. You’ll get a clear plan with priorities, along with what we’re leaving out and why.
DISCERN
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Everything we build depends on knowing who you are and how to say it. If we’ve already done that work together, we build on it. If not, that’s where we begin.
the founDAtion
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How the work actually happens
Start with the foundation
"Lindsay was able to better communicate who we are and want to be than we have been able to over our two decades in business."
in their own words
The first conversation is just a conversation.
Tell me what you’re thinking through. I’ll listen. And if I’m not the right fit, I’ll tell you.