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I’m currently reading Richard Rohr’s Falling Upward for the second time. I pulled it down from my bookshelf after talking to a handful of people who feel like their soul is in a wrestling match with the rest of the world. Careers in flux. Identities in crisis. Life-goals in detour. Every word of Richard’s is powerful. It’s […]
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When a story changes the way you think, the way you move through the world, and the way you see yourself and others, that’s when it takes on the role of something bigger. It’s no longer just plot and theme and character. It’s more than the formulaic circle of the hero’s journey. It becomes alive […]
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To play on the words of Karl Marx, deconstruction has become the opiate of the marketer. Or slightly more practical, we marketers have become drunk love with criticism. And as I dig into WHY that might be, I think it all circles back to Darwin >> We’re all fighting to survive, believing that if we […]
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Long before I was born, author Earnest Hemingway coined a philosophy on writing called The Iceberg Theory. The idea behind his theory is that as a writer, you should know so much about your idea that you’ll actually need to use FEWER words to engage the reader. He explains it here: “If a writer of […]
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It’s a weird phenomenon, really >> this fact that for so many of us, drawing the throughline between our stories and our brands can feel. . . grueling impossible frustrating tiring hopeless pointless [fill in the blank]. I’m sure there’s some super smart psychological explanation for all of this H.A.R.D., too, but brass tacks, real […]
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When I was 11 years old, I moved to a new school in northwest Ohio that was colloquially referred to as The Academy. Their motto was “Excellence is our tradition,” and it wasn’t just a feel good mantra, either. They meant it. For most kids at The Academy, any grade below an A- induced the […]
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