Endnotes

Essays to help you guard your mission and grow your brand

The Age of Strategic Discernment

Featured Insights

Recent Insights

Are we really who we say we are, Lindsay?  At first blush, it felt like a strange question coming from a 20+ year old company.  Building the company from scratch, the founder launched his brand into the world during a time where building businesses felt easier. The markets weren’t saturated with brands and content. People […]

The Age of Strategic Discernment

The Age of Strategic Discernment

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Business Strategy, Culture + Identity

TL;DR: Everyone’s talking about culture — ping pong tables, best-place-to-work awards, offsite retreats — but the data tells a different story: most employees are happy, but few are actually engaged. And despite CEOs pouring resources into culture initiatives, more than half still describe their workplaces as toxic. The real problem isn’t culture itself. Culture is […]

Why culture sometimes fails (and what should come first, instead)

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Culture + Identity