Endnotes

Essays to help you guard your mission and grow your brand

The Age of Strategic Discernment

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Are we really who we say we are, Lindsay?  At first blush, it felt like a strange question coming from a 20+ year old company.  Building the company from scratch, the founder launched his brand into the world during a time where building businesses felt easier. The markets weren’t saturated with brands and content. People […]

The Age of Strategic Discernment

The Age of Strategic Discernment

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Business Strategy, Culture + Identity