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To play on the words of Karl Marx, deconstruction has become the opiate of the marketer. Or slightly more practical, we marketers have become drunk love with criticism. And as I dig into WHY that might be, I think it all circles back to Darwin >> We’re all fighting to survive, believing that if we […]
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Long before I was born, author Earnest Hemingway coined a philosophy on writing called The Iceberg Theory. The idea behind his theory is that as a writer, you should know so much about your idea that you’ll actually need to use FEWER words to engage the reader. He explains it here: “If a writer of […]
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One of the most powerful aspects of story lies in its ability to turn a ME into a WE. As business owners and brand leaders, this is perhaps one of the greatest powers we seek to wield. We want to tell story in order to convince others to join our side. We want them to […]
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It’s a weird phenomenon, really >> this fact that for so many of us, drawing the throughline between our stories and our brands can feel. . . grueling impossible frustrating tiring hopeless pointless [fill in the blank]. I’m sure there’s some super smart psychological explanation for all of this H.A.R.D., too, but brass tacks, real […]
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