Endnotes
Essays to help you guard your mission and grow your brand
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When it comes to storytelling, we’ve been sold a load of goods. Maybe it’s the fault of the movies, making us believe that if a story is going to earn the right to be told, then it has to pack a global punch. If it doesn’t make us laugh, cry, or run to the masses […]
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When a story changes the way you think, the way you move through the world, and the way you see yourself and others, that’s when it takes on the role of something bigger. It’s no longer just plot and theme and character. It’s more than the formulaic circle of the hero’s journey. It becomes alive […]
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To play on the words of Karl Marx, deconstruction has become the opiate of the marketer. Or slightly more practical, we marketers have become drunk love with criticism. And as I dig into WHY that might be, I think it all circles back to Darwin >> We’re all fighting to survive, believing that if we […]
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Long before I was born, author Earnest Hemingway coined a philosophy on writing called The Iceberg Theory. The idea behind his theory is that as a writer, you should know so much about your idea that you’ll actually need to use FEWER words to engage the reader. He explains it here: “If a writer of […]
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