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One of the most powerful aspects of story lies in its ability to turn a ME into a WE. As business owners and brand leaders, this is perhaps one of the greatest powers we seek to wield. We want to tell story in order to convince others to join our side. We want them to […]
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It’s a weird phenomenon, really >> this fact that for so many of us, drawing the throughline between our stories and our brands can feel. . . grueling impossible frustrating tiring hopeless pointless [fill in the blank]. I’m sure there’s some super smart psychological explanation for all of this H.A.R.D., too, but brass tacks, real […]
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Imagine with me for a hot second that the moment you took your very first breath and cried your first hello to the world, the doctor looked at your mom and said, “Congratulations! Here’s the minute-by-minute guide on how to raise this child. It’s worked with the last 300 children I’ve delivered, so it’s guaranteed […]
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When I was 11 years old, I moved to a new school in northwest Ohio that was colloquially referred to as The Academy. Their motto was “Excellence is our tradition,” and it wasn’t just a feel good mantra, either. They meant it. For most kids at The Academy, any grade below an A- induced the […]
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