Endnotes
Essays to help you guard your mission and grow your brand
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“And Lord, please be with Marlena and Bo and Hope. You know how awful Stefano is. Please keep them safe.” The year was 1997, and my husband and I were sitting around the table with a few friends telling stories about our crazy families. When our friend Chris recited the words his Grandma prayed before EVERY […]
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In 1910, Russian filmmaker Lev Kuleshov changed the way films would forever be edited. He had a hunch that if you just zeroed in on an actor’s face, a whole range of emotions could be communicated. And his theory blew the lid on the whole bag of audience manipulation tricks. Using the EXACT SAME editing […]
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