Endnotes

Essays to help you guard your mission and grow your brand

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Live your values.   👆🏽Those three words =  the present-day mantra of every influencer, every corporation, every brand, and every thought leader.  While this should feel refreshing to someone who makes her living helping women business owners discover and live out their values, I’m actually a little concerned >> because while the rallying cry is for everyone to live […]

How to create your brand’s values

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Story

On Saturday, the fam and I caught a 9 PM showing of 1917.   For just under two hours, we traveled into a century-old story about war and friendship. And as we sat there, watching the near one-shot tale teach us everything we’d ever need to know about unfathomable loss and unbelievable courage, I’m not sure any […]

4 easy-to-use tools for a better brand story

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Story

 “And Lord, please be with Marlena and Bo and Hope. You know how awful Stefano is. Please keep them safe.”  The year was 1997, and my husband and I were sitting around the table with a few friends telling stories about our crazy families. When our friend Chris recited the words his Grandma prayed before EVERY […]

What’s the secret to telling great stories?

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Story

In 1910, Russian filmmaker Lev Kuleshov changed the way films would forever be edited.   He had a hunch that if you just zeroed in on an actor’s face, a whole range of emotions could be communicated. And his theory blew the lid on the whole bag of audience manipulation tricks.   Using the EXACT SAME editing […]

This one tool will change the way you see (and tell) your story

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Story