Endnotes

Essays on the ways identity, culture, and work converge

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I’m currently reading Richard Rohr’s Falling Upward for the second time.  I pulled it down from my bookshelf after talking to a handful of people who feel like their soul is in a wrestling match with the rest of the world.  Careers in flux. Identities in crisis. Life-goals in detour.  Every word of Richard’s is powerful. It’s […]

Forget about telling BIG stories

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When a story changes the way you think, the way you move through the world, and the way you see yourself and others, that’s when it takes on the role of something bigger.  It’s no longer just plot and theme and character.  It’s more than the formulaic circle of the hero’s journey.  It becomes alive […]

Become a better leader (and build a stronger brand) with incarnational storytelling

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To play on the words of Karl Marx, deconstruction has become the opiate of the marketer.  Or slightly more practical, we marketers have become drunk love with criticism.  And as I dig into WHY that might be, I think it all circles back to Darwin >> We’re all fighting to survive, believing that if we […]

Want to build a better brand? Start with the .1%.

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Long before I was born, author Earnest Hemingway coined a philosophy on writing called The Iceberg Theory.  The idea behind his theory is that as a writer, you should know so much about your idea that you’ll actually need to use FEWER words to engage the reader.  He explains it here:  “If a writer of […]

Why your brand story needs a worldview (and how to find it)

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